When building your business means hiding that it's black-owned
shyt it really c00nish to me. I get why they do it, but still....
That meant no photos of him or his family on his website; giving potential customers the impression the business was part of a franchise and that he was a project manager, not the owner; and recruiting a white insurance company representative to conduct job interviews in assembling his white sales team.
The covert tactics helped him to bill more than $6 million over nine years to a white clientele he perceived as racist, as he often encountered potential customers who slammed doors in his face or refused to allow him in their homes, he said.
"I never said I wasn't the owner. If asked, I would admit it. But I always said I was either the project manager or a designer," he said.
shyt it really c00nish to me. I get why they do it, but still....
