HITS Daily Double : Rumor Mill - 2017'S NEW CHAMP Kendrick Lamar will not only best Drake's first-week total for the top debut of the year—he'll do it by a substantial margin. DAMN. will surpass 300 million streams; it's only the second title to do so in a single week. The first, of course, was Drake's More Life with 385 million streams in the week ending 3/23/17. With album sales projecting to 325k (100k more than More Life), our SPS projection is now 550k, giving Kendrick, Top Dawg's TDE crew and Team Interscope the year's top debut by a decisive margin. Combined album and track sales for DAMN. will make up more than 60% of the first-week total. More Life's sales represented less than 50% of its first week.