Mac Casper
@adonnis - pull up, there's refreshments
He's signed under the Universal umbrella but his label OVO is signed under Warner (they gave Mac Miller $10 million, anyone know how much they gave Drake)
this means that two of the Big 3 labels (Universal, Sony, Warner) have vested interest in his brand. If he were to collaborate with a Sony artist on a big single he will have squeezed the industry into a position where all 3 of these labels could be promoting his brand at once. With the right calculation that could can be leveraged into major promotional boost for his brand all at once
If rappers in 2015 were a stock that we could bet on with our Coli cash (like Stockquest) I would be putting some money into Drake . . he's a vested interest for one major label while another label has an investment in him - who has a safer position in the music industry right now?
this means that two of the Big 3 labels (Universal, Sony, Warner) have vested interest in his brand. If he were to collaborate with a Sony artist on a big single he will have squeezed the industry into a position where all 3 of these labels could be promoting his brand at once. With the right calculation that could can be leveraged into major promotional boost for his brand all at once
If rappers in 2015 were a stock that we could bet on with our Coli cash (like Stockquest) I would be putting some money into Drake . . he's a vested interest for one major label while another label has an investment in him - who has a safer position in the music industry right now?