Not trolling...but does Jay-Z even like J Cole like that?

[☑︎#VoteDemocrat]

I mean...being serious here. Dude gets no shout outs. Never at any shows.

Why isn't dude acting like he has fans or something (whatever those are... )

Granted i'm not a big fan of dude, but does Jay-Z ever get impressed by this guy sans his one "lights please" song?

If it wasn't for commercial success (tricking his "fans" if you ask me), I wonder where Cole would be now. Mickey Factz status?

 

[Lovers and Friends]

Jay-Z is trying to make a superstar out of Cole
no gifts, no bonuses, nothing

Jigga is trying to toughen Cole up

 

[Long Live The Kane]

Think jay's said to hell with even keeping up the pretense of the whole "i'm not just your label head, i'm your friend...your big homie..we're family" thing...so that when the time comes for Cole to get that Tierra Marie/Beans/Freeway "you're dropped from the label" letter from some random lawyer and they call Jigga and can't get him to pick up, he can't say he switched it up on him...he's just a suit now, like nobody expects artists to have personal relationships with the random old white men that run most labels

 

[The_King_of_Everything]

He's acting like a Clive Davis and less like a Sean Combs

 

[DEAD7]

I think it helps cole

 

[porque]

he put him on his album and then on a Beyonce remix single with a video

nikka has to do his part

 

[cleanface coney]

jayz dont like hisself

 

[Never Broke Again]

son dont even have a pic with hov

 

[SuburbanPimp]

Who cares if he like him "like that"

This is a business and Jay-Z is treating it as such. I don't seem him hanging tough with any ROC Nation artists

I'm sure he learned from his Roc A fella days that being all buddy buddy with your artist probably isn't the best move.

Also, when J. Cole has success (like he already has) they can't say its because Jay-Z was propping him up.

 

[thernbroom]

Jay-Z is trying to make a superstar out of Cole. That means no gifts, no bonuses, nothing. Jigga is trying to toughen Cole up.

obviously aint working look at Drizzy & Nicky

 

[Ziggiy]

He "likes" him enough to help him get a number 1 selling, Gold certified debut album

 

[Easy-E]

You're not trollin', but, you're askin' coli posters about the details of J. Cole's and Jay-Z's relationship

 

[Rominati]

This is actually a very good thread

 

[Tetris v2.0]

Jay works with what he sees. Its back-scratching at its finest

He gave Cole immediate help by publicly endorsing him and then bringing him on tour, cause he saw potential

If Cole starts getting traction, then Jay will jump in and 1) help a rising brand/investment 2) increase his own brand and relevancy at the same time

If it works, its a notch on Jay's belt. If it fails, it wasnt Jay's problem and he was being "generous". Its a dirty biz, but you can see how one hand washes the other...Jay keeps a safe but convenient distance from the Coles, Drakes, Meeks, Big Seans etc

 

[Tuling]

son dont even have a pic with hov

meanwhile