Dillah810
Flat Girther
I've always thought the Thunder brand was bad form the get go. What does the Coli think about this re-branding?
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WHY RE-BRAND THE THUNDER?
The Oklahoma City Thunder primary logo is one of the most hated logos in professional sports. Fans have given the team the nickname "Team Doritos" in reference to the styling of the logo. While general public opinion is not often the right reason to re-work a team identity, in this case, I believe the fans have a point.
The team has said they didn't want to commit visually to storms or rampaging bison for the logo, didn't want to have their players represented by an animal, and "We're open to modernizing the logo, but we don't have an appetite to overhaul it."
I believe this is the wrong way to approach the Thunder's team identity.
The Thunder's design direction was a roadmap to failure. Sports identities are part entertainment and are meant to invoke a sense of pride and delight in the fanbase. This logo should be something fans want to wear on their chest, stick on their cars, and even tattoo on their bodies. The team has purposefully avoided the viual connotations of their name and created a generic, lifeless, poorly executed identity. In their attempt to avoid what they might consider cliche', have ended up with a meaningless collage of contrived graphic elements.
Even with the teams' success on the court, it has been very hard for the fanbase to build an emotional connection to the logo and therefore the team itself. The logo is also likely losing the team money in potential merchandise sales.
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From SportsLogos.net
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THE SOUND OF THUNDER
The goal of this project is to start from the beginning and design a team identity that is imaginative, timeless, and purely Oklahoma. To redesign the Thunder logos, I started with the name and let my imagination take control. I didn't just want to re-work the visuals, I wanted to re-think the brand itself. I thought about how I could visually express "thunder" in a way you could see it, feel it, and hear it.
What does thunder sound like? What makes those sounds? What makes Oklahoma special? How can I blend this into a strong basketball identity?
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HOME SWEET OKLAHOMA
Once I had a few good ideas for the foundation of the new brand, I needed a way to style it appropriately. That's where the history of Oklahoma comes in. From the state flag to its Native American roots and cattle rustling heritage, Oklahoma DNA is written into the new Thunder identity.
This is a team on the verge of an NBA championship and should be represented by an identity of championship form. It should also be an identity Oklahomans are proud to display, even if they arn't a fan of the team.
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WHY RE-BRAND THE THUNDER?
The Oklahoma City Thunder primary logo is one of the most hated logos in professional sports. Fans have given the team the nickname "Team Doritos" in reference to the styling of the logo. While general public opinion is not often the right reason to re-work a team identity, in this case, I believe the fans have a point.
The team has said they didn't want to commit visually to storms or rampaging bison for the logo, didn't want to have their players represented by an animal, and "We're open to modernizing the logo, but we don't have an appetite to overhaul it."
I believe this is the wrong way to approach the Thunder's team identity.
The Thunder's design direction was a roadmap to failure. Sports identities are part entertainment and are meant to invoke a sense of pride and delight in the fanbase. This logo should be something fans want to wear on their chest, stick on their cars, and even tattoo on their bodies. The team has purposefully avoided the viual connotations of their name and created a generic, lifeless, poorly executed identity. In their attempt to avoid what they might consider cliche', have ended up with a meaningless collage of contrived graphic elements.
Even with the teams' success on the court, it has been very hard for the fanbase to build an emotional connection to the logo and therefore the team itself. The logo is also likely losing the team money in potential merchandise sales.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
From SportsLogos.net
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THE SOUND OF THUNDER
The goal of this project is to start from the beginning and design a team identity that is imaginative, timeless, and purely Oklahoma. To redesign the Thunder logos, I started with the name and let my imagination take control. I didn't just want to re-work the visuals, I wanted to re-think the brand itself. I thought about how I could visually express "thunder" in a way you could see it, feel it, and hear it.
What does thunder sound like? What makes those sounds? What makes Oklahoma special? How can I blend this into a strong basketball identity?
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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HOME SWEET OKLAHOMA
Once I had a few good ideas for the foundation of the new brand, I needed a way to style it appropriately. That's where the history of Oklahoma comes in. From the state flag to its Native American roots and cattle rustling heritage, Oklahoma DNA is written into the new Thunder identity.
This is a team on the verge of an NBA championship and should be represented by an identity of championship form. It should also be an identity Oklahomans are proud to display, even if they arn't a fan of the team.
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good stuff
