In an interview, Sony UK chief Fergal Gara admitted the Vita doesn't sell anywhere near as well as the PS4, but he said he was encouraged by how "robust and consistent" the sales were.
"It's trucking along," he said. "It's currently in year-on-year growth and enjoying a healthy year, and it's about to hit its biggest and potentially most powerful release of the year, which is Minecraft.
It does a damn good job, and therefore it trucks along quite nicely."
Big games such as Uncharted: Golden Abyss and Killzone: Mercenary struggling to make an impression on a market flooded with cheap titles for smartphones.
Sony has repositioned the handheld to focus on smaller games, as well as games aimed at younger players.
And it's a strategy that's helping keep Vita afloat.
Will Sony release the likes of Uncharted or Killzone on Vita ever again?
Probably not, Gara said. "But what we are excited by us the number of games we can take to the platform that have been created for other platforms.
"We've done great numbers through the summer.
You may have seen our TV campaign focused on younger gamers, but successful around the likes of Lego titles.
There's a nod to Minecraft in there and LittleBigPlanet. It's proved successful."
"We will certainly not be ignoring it this Christmas," Gara said
"There's a perception that it's fading away. I can absolutely assure you that that's not happening.
It's proving remarkably resilient. We enter the peak season very optimistic about hitting similar or bigger numbers to last year. So we feel in good shape."[\QUOTE]
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