Univision aims to make Hispanics more formidable, with the help of The Root

[GunRanger]

About 11 million Hispanics voted in the 2012 presidential election, fewer than half of those who were eligible. Activists in both major political parties have been trying to increase that number, through voter registration drives and appeals over issues like immigration and wage stagnation on the left, and economic freedom on the right.

Now, so is Univision.

The company, including its top-rated Spanish-language network and many subsidiaries, is making an ambitious nationwide effort aimed at registering about three million new Latino voters this year, roughly the same number who have come of voting age since 2012.


The initiative will entail an aggressive schedule of advertisements on all of Univision’s video and digital platforms, including 126 local television and radio stations and the sports channel Univision Deportes. Station managers will exhort their audiences in old-fashioned editorials, a comprehensive online voter guide will be updated throughout the election season, and the media company will use the kinds of grass-roots organizing events usually staged by candidates — town-hall-style forums and telephone banks — to try to turn its viewers into even more of a powerhouse voting bloc than it already is.

The rule is no one can make it to the White House without the Hispanic vote,” said Jorge Ramos, the network’s news anchor. “That’s why Latino registration is incredibly important. Just a few votes in Nevada, Florida and Colorado could make or break any candidate.”

One of the network’s youngest telenovela stars, William Valdés, 22, will chronicle his becoming a citizen and registering to vote in a video and on social media.

And this summer, Univision will hold voter drives near the stadiums hosting the Copa América soccer tournament, and run public-service announcements during its broadcasts of those matches, which are expected to reach millions.

The effort extends to all of Univision’s digital properties, including Fusion, its digital platform that is intended to engage a millennial audience. It has also enlisted The Root, a digital property dedicated to African-American issues, in what Univision calls a “multicultural effort.”

For Univision, the voter drive on all cylinders sums up what sets it apart from the nation’s biggest English-language television networks, whose ratings it has frequently surpassed in recent years. Its mission is not only to inform and entertain, but also to “empower the Hispanic community.” And as that community shares a language but not necessarily an ethnicity or national origin, empowerment means serving as a unifying voice and a mobilizing, galvanizing force.

Roberto Llamas, the network’s executive vice president, said that with the election fast approaching, “We just kind of told ourselves, if our population is on the move, then it’s more important than ever for us to participate at rates higher than we have.”

Yet for a network frequently accused of Democratic-leaning advocacy, owned in part by Haim Saban, one of Hillary Clinton’s top financial backers — and whose anchor, Mr. Ramos, has had contentious run-ins with the Republican front-runner, Donald J. Trump — talk of throwing its weight around in politics may raise questions about whether the initiative is really a Democratic voter-mobilization effort in disguise.

http://www.nytimes.com/2016/02/23/us/politics/univision-hispanic-voting.html?ref=topics




The subterfuge

 

[IslandG]

The greater the Hispanic numbers are in the US the less the black vote will matter. Good luck getting politicians [Democrats] to address black issues in the future when they can win elections using the Hispanic vote.

 

[SirReginald]

The greater the Hispanic numbers are in the US the less the black vote will matter. Good luck getting politicians [Democrats] to address black issues in the future when they can win elections using the Hispanic vote.

They will still address us because we are still visible. Yeah, they will talk about Hispanics more, but hey.

 

[↓R↑LYB]

The greater the Hispanic numbers are in the US the less the black vote will matter. Good luck getting politicians [Democrats] to address black issues in the future when they can win elections using the Hispanic vote.

Politicians have never really addressed black issues

 

[Yehuda]

"Formidable"?

The greater the Hispanic numbers are in the US the less the black vote will matter. Good luck getting politicians [Democrats] to address black issues in the future when they can win elections using the Hispanic vote.

Lol yeah I can see that happening. That's that shyt Claud Anderson be talking about. Other minorities sweeping Black Americans under the rug.

 

[YoungFlyGentleman]

Who cares, most of them aint even here legally, they aint trying to rock the boat.

 

[☑︎#VoteDemocrat]

 

[☑︎#VoteDemocrat]

I tried to warn ya'll

 

[onlylno]

The greater the Hispanic numbers are in the US the less the black vote will matter. Good luck getting politicians [Democrats] to address black issues in the future when they can win elections using the Hispanic vote.

The issue is that hispanics as a whole don't yet have the homogeniety to work as a stable voting bloc on a national level.

As of now hispanic voter preferences differ wildley based on the latin country of origin, age, and their current city of residence.

Examples, Older Cubans in South Florida are very conservative and are keen on strict immigration. They're majorly republican.

Californian Mexicans tend to be more liberal then their Texan counterparts. The former vote more democratic than the latter. You can apply that principle to every hispanic nationality.

Another issue is the fact that Hispanics are not going to automatically vote for a hispanic candidate just because he's hispanic. Hispanics are very nationalistic. For them, its not so much of what you are, but rather, where you're from.

For example, Mexicans aren't going to accept a cuban candidate easily. Cubans have historically had a priviliged role in America and alot of mexicanz are resentful of that.

Race is yet another issue. Hispanic's are crazy racist. A Black Dominican candidate will face more scrutiny than a White Spaniard.

 

[ORDER_66]

They want to change things tell them to lobby in washington just like everyone else...

 

[Blackout]

Still fukked up that they sold The Root to univision because turning it multicultural doesnt benefit black people at all.