Honda has been fukking up for a solid amount of time now. It's like they hated being associated with a younger crowd and have done everything possible to distance themselves from that while at the same time not committing the money needed to compete with the other luxury brands.
Cancelled the RSX

Released a full-size truck available with only a V6

Decided on the single ugliest brand wide design. That new grill looks like the autobots logo.

Paid Jay Leno and Jerry Seinfield to appear in a commercial for the new NSX which won't drop until 2015 (if at all)
Developed a NSX convertible for Avengers with absolutely no word on whether that will ever exist

And worst of all, they've lost the absolute stranglehold the Civic had younger car owners.
Not to mention bringing that dumbass Acura Civic down from the Canadian market.