Social Media is gonna be the cause of alot of these rap nikkas to have serious decline in stock.
You notice the people that steady push numbers or have a core base(Em, Jay, Nas, Beyonce, Adele, Kendrick, Drake, Cole) hardly don't tweet and if they do, its mostly about their shows, giving personalized shoutouts a pictures, or promoting their products. You never seen these dudes get caught up in the theatrical antics of social media or whining about plotting revenge on some thot. They use it as strictly business, not no personal diary and let the music speak.