Just a few steps from St. Louis Cemetery No. 1, the centuries old New Orleans burial ground and final resting place of Voodoo Queen Marie Laveau, stands a boarded-up, three-story red brick building that's getting a new life as a home for death.
Barry Kern, CEO of Mardi Gras design company Kern Studios, and developer Joe Jaeger are teaming up to turn the building into a $10 million attraction designed to explain one of New Orleansâ most unique cultural phenomena: The way it sends off and celebrates its dearly departed.
The City of the Dead, as the tourist attraction will be called, will be located in the Basin Street building that was once part of the former Iberville Public Housing Complex.
It will focus on aspects of death and burial in New Orleans that visitors find fascinating: historic cemeteries with above-ground tombs, jazz funerals with second-line parades and a bit of Voodoo lore.
âItâs going to be interesting, interactive and fun,â Kern said. âWe will tell real stories and it will be an attraction for the whole family. But it wonât be a history museum. Itâs an attraction.â
The partners have a 99-year lease with the buildingâs owner, the Housing Authority of New Orleans, and secured permits from City Hall earlier this summer to begin construction. The renovations are expected to take about 18 months and the City of the Dead is slated to be open by early 2025, when New Orleans plays host to Super Bowl LIX.
A new, $10 million attraction is coming to New Orleans. It's about death.

Barry Kern, CEO of Mardi Gras design company Kern Studios, and developer Joe Jaeger are teaming up to turn the building into a $10 million attraction designed to explain one of New Orleansâ most unique cultural phenomena: The way it sends off and celebrates its dearly departed.
The City of the Dead, as the tourist attraction will be called, will be located in the Basin Street building that was once part of the former Iberville Public Housing Complex.
It will focus on aspects of death and burial in New Orleans that visitors find fascinating: historic cemeteries with above-ground tombs, jazz funerals with second-line parades and a bit of Voodoo lore.
âItâs going to be interesting, interactive and fun,â Kern said. âWe will tell real stories and it will be an attraction for the whole family. But it wonât be a history museum. Itâs an attraction.â
The partners have a 99-year lease with the buildingâs owner, the Housing Authority of New Orleans, and secured permits from City Hall earlier this summer to begin construction. The renovations are expected to take about 18 months and the City of the Dead is slated to be open by early 2025, when New Orleans plays host to Super Bowl LIX.
A new, $10 million attraction is coming to New Orleans. It's about death.
