his gear was ugly anyway. Goes to show how gullible people are when you attach a name to something.
The entire concept of hype escapes me.
I do understand that hype can add to the desire for products. Polo isn't objectively better than Izod. But some of my cousins would always rock all Polo everything when I was a kid and it made an impression on me. I don't own any Izod. Would never stop at the Izod outlet. But if I ran across a Polo outlet in any city USA I'd prolly pop in for a min. See what they got.
But if Polo was selling clothes that look like some Mad Max shyt with holes in it, there's not enough hype or nostalgia on the world.
Kanye, to me, has been wack for such a long time now. His music hasn't appealed to me since like album 3. Everything fashionwise has just been weird if not downright ugly.
So Kanye's "brand" is like 91% pure hype. How does one get so hype on such little substance?
Oh well. Average person has the mind state of a really smart dog.