AfroPunk Fest 2014: Blipsters, Hipsters, Weirdos, and Punks
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- Start date
Come out to the AFROPUNK SPIN THRIFT MARKET this year to purchase everything you need to feed your shopping fix. Featuring over 80 local artists and artisans offering fashion, crafts and art with a fresh alternative perspective. A hub for anything DIY and original, the buyers and sellers mutually benefit. Provided with a platform for their creativity, the retailers gain exposer and the opportunity to build or expand their following. The shoppers, provided with a concentration of diverse goods, walk away with plenty new items to wear, display and enjoy. When all of Brooklyn’s most unique independent retailers come together, the selection is infinite.
http://afropunkfest.com/
http://afropunkfest.com/
TheGoldCoast
Banned
LA Fisher
Banned
I'll be out there today. It's gonna be lit 
is this dude clowning Sharon Jones..? 
i swear some of yall folks, man..
i swear some of yall folks, man..
it actually used to be really dope.. its gotten commercial as hell the last few years.. ive worked with the project about 7yrs ago at BAM, and they had already been doing their thing for years.. it was cool.. what it really boils down to- is their Black folks, at the end of the day just like us.. some cool folks, just into different sh!t.. they just get hated on by Black folks as well..I'll be out there today. It's gonna be lit
alot of folks dont know, they gave Janelle Monae a huge push when she was just some random out there trying to get it.. they were behind digging up one of the first punk-rock bands material, which happened to be a Black punk rock band from Detroit.. got them lil 13yo kids out there, and now their signed.. they do alot for alot of Black folks, and provide a platform for Black folks who are into different sh!t- to get together and enjoy themselves.. cant hate on that, whatsoever..
Tropical Fantasy
Superstar
my nikka $1 Bin is performing 
I saw a lot of
last year too
I saw a lot of
last year too
AnotherRoute
Just another post by
Afro punk use to be about black rock artist, now its for I am a new black ppl
Afropunk And Black Diversity, And What Marketers Need To Know
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This article is by Rob Fields, an award-winning marketer who’s passionate about helping companies solve the disconnect between their brands, their business and marketing objectives, and contemporary culture, particularly the ways that companies can better leverage culture to build their brands. He is currently director of content at the Brand Activation Association. Follow him on Twitter @robfields.
In his book, Who’s Afraid of Post-Blackness,author and MSNBC host Toure noted:“If there are 40 million black people, then there are 40 million ways to be black.”
Of course, marketers can’t be expected to understand each individual in a group. Nor should they only look at an undifferentiated mass. It’s smarter to begin exploring movements and networks. When it comes to diversity within the black consumer segment, Afropunk or black alternative culture, is worth a serious look.
If numbers hold, 60,000 people will converge on Commodore Barry Park in Brooklyn, NY, this weekend for the 10th annual Afropunk Festival, a two-day celebration of the music and culture of the black alternative set. Music is a useful window into Afropunk culture. “We define Afropunk [music] as anything that’s not mainstream hip hop or mainstream R&B,” says Jocelyn Cooper who, along with her partner Matthew Morgan, produces the festival.
In a world that still equates “black cool” with hip hop (see Toyota’s off-tone Swagger Wagon 2), Afropunk is “the other black experience.” Rather than marketers’ narrow assumptions about black people—everyone loves hip hop and basketball, for example—Afropunk serves as a rallying point for those who favor the unconventional in music, fashion, comics, sci-fi, comedy, film and visual art. While the name may conjure notions of black people in colored fro-hawks, leather jackets and Dr. Martens (a first time sponsor this year) who only listen to punk rock, this year’s festival boasts a wide-ranging lineup including Sharon Jones and the Dap-Kings (funk); Lianne La Havas and Valerie June (folk); Meshell Ndegeocello (neo-soul); Body Count (thrash metal); punk icons Bad Brains; SZA and Gordon Voidwell (alt R&B); King Britt and Shabazz Palaces (alt hip hop); Tamar-Kali (hard rock); and many more.
“The lineups are always of and ahead of their time, and this year might be the strongest yet,” says music journalist Jem Aswad, a former editor at SPIN, Billboard and MTV MTV News.
Festival partner Cooper’s experience pitching the festival to brands bears this out. “Most brands don’t recognize this truly influencer audience,” she says. Instead, they take the path of least resistance: They enlist a celebrity.“So it’s kind of a proxy for the consumer,“says Cooper.
The effect is to distance marketers from the consumers they say they want to engage. Music journalist Aswad,speaking about the Festival itself, notes, “It’s a best-kept-secret right in the music industry’s backyard, even though they have to turn away hundreds of people every year. And although the Pitchfork set and industry intelligentsia are aware of it, I’d say the biz at large sleeps on it pretty seriously. “
This growing and vibrant audience—Cooper cites a reach of 3 million people via Afropunk’s digital and social channels—was the subject of a 2012 study by Afropunk in partnership with Galileo Research & Strategy Consultancy. The study surveyed 950 members of the Afropunk community and found that 45% felt that brands didn’t get them. According to Galileo co-founder Sarah Fitzharding, 45% also say that when they find something new they turn others onto it. They’re also highly educated, she notes, with 90% of respondents indicating that they have “some college” vs. 57% of the general population and 57% of black consumers overall.
Authenticity is key for this group. They’re most proud of staying true to themselves. So it’s no surprise that they indicated an appreciation for socially responsible brands that stand by what they do. Also, Galileo co-founder Fitzharding notes, “They choose brands that set them apart from the generic masses.”
There’s tremendous untapped potential here. The good news is that some brands are waking up to the audience. In addition to returning sponsor Red Bull Red Bull, the festival has the support of sneaker brand Pony and iconic boot maker Dr. Martens. The health and beauty category is represented by first-time partner Pantene. The beauty brand, says Cooper, gets the digital and social reach of the festival and is bringing its popular online activation “Afro Of The Day” on-site this weekend.
Based on the research, Fitzharding offered this assessment of the Afropunk audience: “We’re not talking about tiny numbers. We are talking about millions of people.” She added: “And within that, we are talking about influencers.”
http://www.forbes.com/sites/onmarke...ck-diversity-and-what-marketers-need-to-know/#
Comment Now
Follow CommentsFollowing CommentsUnfollow Comments
This article is by Rob Fields, an award-winning marketer who’s passionate about helping companies solve the disconnect between their brands, their business and marketing objectives, and contemporary culture, particularly the ways that companies can better leverage culture to build their brands. He is currently director of content at the Brand Activation Association. Follow him on Twitter @robfields.
In his book, Who’s Afraid of Post-Blackness,author and MSNBC host Toure noted:“If there are 40 million black people, then there are 40 million ways to be black.”
Of course, marketers can’t be expected to understand each individual in a group. Nor should they only look at an undifferentiated mass. It’s smarter to begin exploring movements and networks. When it comes to diversity within the black consumer segment, Afropunk or black alternative culture, is worth a serious look.
If numbers hold, 60,000 people will converge on Commodore Barry Park in Brooklyn, NY, this weekend for the 10th annual Afropunk Festival, a two-day celebration of the music and culture of the black alternative set. Music is a useful window into Afropunk culture. “We define Afropunk [music] as anything that’s not mainstream hip hop or mainstream R&B,” says Jocelyn Cooper who, along with her partner Matthew Morgan, produces the festival.
In a world that still equates “black cool” with hip hop (see Toyota’s off-tone Swagger Wagon 2), Afropunk is “the other black experience.” Rather than marketers’ narrow assumptions about black people—everyone loves hip hop and basketball, for example—Afropunk serves as a rallying point for those who favor the unconventional in music, fashion, comics, sci-fi, comedy, film and visual art. While the name may conjure notions of black people in colored fro-hawks, leather jackets and Dr. Martens (a first time sponsor this year) who only listen to punk rock, this year’s festival boasts a wide-ranging lineup including Sharon Jones and the Dap-Kings (funk); Lianne La Havas and Valerie June (folk); Meshell Ndegeocello (neo-soul); Body Count (thrash metal); punk icons Bad Brains; SZA and Gordon Voidwell (alt R&B); King Britt and Shabazz Palaces (alt hip hop); Tamar-Kali (hard rock); and many more.
“The lineups are always of and ahead of their time, and this year might be the strongest yet,” says music journalist Jem Aswad, a former editor at SPIN, Billboard and MTV MTV News.
Festival partner Cooper’s experience pitching the festival to brands bears this out. “Most brands don’t recognize this truly influencer audience,” she says. Instead, they take the path of least resistance: They enlist a celebrity.“So it’s kind of a proxy for the consumer,“says Cooper.
The effect is to distance marketers from the consumers they say they want to engage. Music journalist Aswad,speaking about the Festival itself, notes, “It’s a best-kept-secret right in the music industry’s backyard, even though they have to turn away hundreds of people every year. And although the Pitchfork set and industry intelligentsia are aware of it, I’d say the biz at large sleeps on it pretty seriously. “
This growing and vibrant audience—Cooper cites a reach of 3 million people via Afropunk’s digital and social channels—was the subject of a 2012 study by Afropunk in partnership with Galileo Research & Strategy Consultancy. The study surveyed 950 members of the Afropunk community and found that 45% felt that brands didn’t get them. According to Galileo co-founder Sarah Fitzharding, 45% also say that when they find something new they turn others onto it. They’re also highly educated, she notes, with 90% of respondents indicating that they have “some college” vs. 57% of the general population and 57% of black consumers overall.
Authenticity is key for this group. They’re most proud of staying true to themselves. So it’s no surprise that they indicated an appreciation for socially responsible brands that stand by what they do. Also, Galileo co-founder Fitzharding notes, “They choose brands that set them apart from the generic masses.”
There’s tremendous untapped potential here. The good news is that some brands are waking up to the audience. In addition to returning sponsor Red Bull Red Bull, the festival has the support of sneaker brand Pony and iconic boot maker Dr. Martens. The health and beauty category is represented by first-time partner Pantene. The beauty brand, says Cooper, gets the digital and social reach of the festival and is bringing its popular online activation “Afro Of The Day” on-site this weekend.
Based on the research, Fitzharding offered this assessment of the Afropunk audience: “We’re not talking about tiny numbers. We are talking about millions of people.” She added: “And within that, we are talking about influencers.”
http://www.forbes.com/sites/onmarke...ck-diversity-and-what-marketers-need-to-know/#
*L*E*G*A*C*Y*
Done.
Ill be there today for bad brains.
if you see me holla
if you see me holla