Not to "mansplain" as I'm sure there are plenty of women who will answer this for you. But coming from a man who was ugly to now handsome.gang... looks are important to women but they don't place it as highly as men.
What Men Look for In a woman (on average):
1. Physical attraction.
2. Good sex (one and two can easily interchange).
3. Cooking skills.
4. Loyalty.
5. Personality
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20. How many degrees she has.
What women look for in a man (on average)
1. Financial security.
2. Good dikk.
3. Great personality.
4. Physical attraction.
5. Commitment.
Now commitment tends to vary depending on how old the woman is or how many options they have left. It's rare that an attractive woman will ever replace no.1. Money is our p*ssy.
Any woman will tell you that it's hard to find good dikk. You can be a scumbag but if you're hitting it right...shyt. .. you may compete with no.1 for a while but that'll still be her main priority. .. she'll keep good dikk on the side.
Now every woman has dated an ugly guy or someone that isn't her type because his personality was that great. But once he starts feeling himself too much and he forgets he's ugly, she'll snap out of that trance and bush him.
Do handsome guys fukk purely out of physical attraction? Yes, all the time but if you're lacking anywhere between 1-3 sorely, she won't keep you on.
The only time 5 is more important that 4 is when she's getting desperate for a man to commit. Usually when she runs out of options. She thinks the ugly guy will grateful just to have a woman on his arms, especially if she's above average to pretty. What she doesn't know initially that ugly guys can be just as scummy as handsome gang, and if he has a dime on his hands, he will start feeling himself.
Whenever you see a dime with an ugly guy, he either has plenty of financial security, a great personality or she's been hurt so many times by ugly gang, she thinks she'll get more commitment from ugly gang.
Source: life experience.