Anybody know the lowdown on Macklemore's label situation, backing, etc?

Rev

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So he's released the singles & album on his own joint, Macklemore LLC?

How does that work? Don't you usually need some sort of backing from a label in order to get to the level he's gotten to? And don't labels usually have the power (on some grimey shyt) to prevent something like this from happening if it's not through them?

I mean, if the kid has actually done all of this "on his own" & "all" of the returns are literally his, then :whoo:

Can't wait to see where he sits on the Forbes earnings list next June.
 

Rev

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Chris Cannon: How Macklemore Stuck It to the Music Industry

he uses a distro company, only by necessity. other than that dude has no paperwork with any label, him and Lewis get every single dollar not connected to the distro
And they're working on their 3rd worldwide #1 single with that "Sand People" joint too?

9aocv7.jpg
 

SoulController

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dont know that song, but Same Love is about to crack the top 10. that will give them 2 1#'s and a possible 3rd on an indie album. thats so crazy, i dont like the music but as a businessman i cant knock the hustle at all
 

Rev

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dont know that song, but Same Love is about to crack the top 10. that will give them 2 1#'s and a possible 3rd on an indie album. thats so crazy, i dont like the music but as a businessman i cant knock the hustle at all
Oops...my bad on the name. That's the song i meant, "Same Love".
 

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I don't think it's that diabolical: he's a fast-rapping-cac :yeshrug:
 

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Macklemore got talent, that's why he's successful. He's one of the best out right now to be honest.
 

Rev

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Macklemore got talent, that's why he's successful. He's one of the best out right now to be honest.
i was impressed with the freestyle i saw this morning, too. saw the interview, as well. he's a true student of the game.

 
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Just bought this dudes album last week, was real skeptical of him because one of my corny friends was always talking about him.

One of the better albums i`ve heard in years.
 

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Takes money to make money. People thinking it was all talent is fukking idiots. He played both sides of the game, artist and record company upstart. Imagine if Rick Rubin was also a rapper but instead of signing other artists to Def Jam he signed himself. That's basically what Macklemore did, he invested money into himself, got some live performance placements, got his song featured on an add for Miller beer, secured distribution through ADA who work with Warner Bros to provide clients with distribution and marketing through clients own investment as opposed to record company investment. Because this type of distribution is low risk for ADA/Warner they only get a portion and not a controlling interest of clients profits. Macklemore was marketed to pop and alternative radio, completely bypassing hip hop circuits. They hit with "thrift shop" and went from there.

That's basically it. No one is 100% independant unless they are selling directly to you from their car. A distribution deal like that offered by ADA is very common but it requires a substantial monetary investment from the artist. Most struggling independant artist don't have the funds to invest in a distribution deal like Macklemore. It was a big risk and it payed off. Like I said, it takes money to make money.
 

Rev

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Takes money to make money. People thinking it was all talent is fukking idiots. He played both sides of the game, artist and record company upstart. Imagine if Rick Rubin was also a rapper but instead of signing other artists to Def Jam he signed himself. That's basically what Macklemore did, he invested money into himself, got some live performance placements, got his song featured on an add for Miller beer, secured distribution through ADA who work with Warner Bros to provide clients with distribution and marketing through clients own investment as opposed to record company investment. Because this type of distribution is low risk for ADA/Warner they only get a portion and not a controlling interest of clients profits. Macklemore was marketed to pop and alternative radio, completely bypassing hip hop circuits. They hit with "thrift shop" and went from there.

That's basically it. No one is 100% independant unless they are selling directly to you from their car. A distribution deal like that offered by ADA is very common but it requires a substantial monetary investment from the artist. Most struggling independant artist don't have the funds to invest in a distribution deal like Macklemore. It was a big risk and it payed off. Like I said, it takes money to make money.
thanks for the explanation. that's what i was wondering because i was like there's almost no way an artist can get to THAT level regardless unless there's some kinda money behind it.

outta curiosity, i wonder how much he invested himself & where the money came from. and i wonder how much the distributor gets outta that controlling interest. either way, i'm sure Macklemore is gonna get so much money back over the next year because of the revenue he's generating...it's gonna be ridiculous.
 
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