It's in a major city and you get a bunch of social media influencers to film their workouts there while simultaneously using it for your own content? Cool to workout and be able to get a Chipotle bowl equivalent immediately after. Think he's overestimating his first year returns by a lot though, and he's booking on that 1 year return and not just using that for clicks, he might be fukked though.
Bankruptcy. Casual people are fine with cheap gyms like planet fitness. Gym rats don’t care about all that extra stuff. Most of the people who are willing to pay $85-100 probably already have a membership at equinox or an expensive health club
I'm feeling right now because seeing all those mfers enter the gym day 1 with they fukking phones out annoys the shyt out of me.
nikka there to get my reps in and mfers wanna be influencers filming everything all the fukking time. I swear investing in your own equipment for your home is worth its weight in gold man. Not worth dealing with these lames out there now.
i go everyday to a Planet, its honestly not that bad. yea theres some old ppl that dont know what their doing but its a huge facility
you'd have to tap into a market gathering gym rats with expendable income from a 40-50 mile radius, the convience of my planet is its literally 3 mins down the road.
In the grand opening video (a free event) he said 5k showed up, many from out of town. Don't know how he thinks he'll get 10k a month in year 1, from month 1
10k consistent members through a year is a lot to ask. Plus he's opening it in a recession where there's plenty of affordable gyms available.
If he's going for the influencer angle, it won't be long before they start dipping out...whether they prefer a new gym or the sponsorship money decreases. If they stay a lot of their fans will realize there's little to no benefit buzzing around. They won't really gain clout or fitness tips/results from it.
Also the dude's attitude is great for the 'alpha' influencer persona, but terrible for customer service.
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