To me, he never solidified his niche fanbase.
He was trying to stay afloat with too many audiences.
Wale’s OG backpacker fanbase felt alienated when he made his MMG move.
And the MMG crowd is just the mainstream crowd who just moved on when the next hot crew came along.
He was definitely successful but all dudes big singles were female directed.
And it’s not like he ran that lane either, he just occupied that spot when Drake or Cole weren’t dropping albums.
Let alone his terrible attitude, Cudi dissing him, always bytching about his spot in the game even while he was getting platinum singles/albums.