Hirai is perhaps best known to the general public for his role in the PlayStation business, which is where the majority of his background with the company lies. He was involved in developing the PlayStation's software lineup in the late '90s, and Hirai famously unveiled the PlayStation 3 before he became CEO. That unveiling might better be described as infamous: he announced the console's launch models at the extremely steep prices of $499 and $599, leading to shock and ire in the gaming community. The cheaper of those two was almost a non-starter, lacking Wi-Fi and adequate hard drive storage. That memorable blunder aside, investors in Sony have enjoyed significant gains in the six years since Hirai became CEO -- though the company has only been regaining partial ground since it fell a long way from its peak back in 2000. He has kept Sony's efforts diversified across several markets and products, from computers to Hollywood movies.
But much of the company's success under Hirai can be attributed to two things: the PlayStation division (whose profits rose by 70 percent over the holidays) and image sensors that Sony produces and sells to other companies for inclusion in various devices. Other divisions, like mobile, were de-emphasized as Hirai and Yoshida worked together to get Sony's house in order. [...] In other words, Yoshida made his mark on Sony by helping Hirai make tough calls to make major cuts to get the company on the right track. That effort is ongoing, so expect continuing changes with regards to both Sony's tech and entertainment products.
But much of the company's success under Hirai can be attributed to two things: the PlayStation division (whose profits rose by 70 percent over the holidays) and image sensors that Sony produces and sells to other companies for inclusion in various devices. Other divisions, like mobile, were de-emphasized as Hirai and Yoshida worked together to get Sony's house in order. [...] In other words, Yoshida made his mark on Sony by helping Hirai make tough calls to make major cuts to get the company on the right track. That effort is ongoing, so expect continuing changes with regards to both Sony's tech and entertainment products.
