BK food entrepreneur lands the marketing deal of a LIFETIME , releases official Wakanda food line

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A Dozen Cousins Launches New Product Line Inspired by ‘Black Panther: Wakanda Forever’​


Oct 20, 2022
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LOS ANGELES, Calif.— A Dozen Cousins announced its new product line inspired by Marvel Studios’ “Black Panther: Wakanda Forever,” which premieres on November 11, 2022. The product line features characters from the upcoming film on its packaging, and includes a new, co-branded Jollof Rice, Jerk Chicken and Coconut Rice Seasoning Sauces, alongside a “vibranium” spoon, which is inspired by the rare and powerful metal native to the fictional nation of Wakanda.


“We’re thrilled to work with Marvel for the premiere of Marvel Studios’ “Black Panther: Wakanda Forever,’” said Ibraheem Basir, Founder and CEO of A Dozen Cousins. “Our new packaging allows us to highlight the many Caribbean dishes that have been shaped and influenced by people of African descent who made this region home. We are taking this opportunity to celebrate a groundbreaking film and honor the impact of the African Diaspora on our favorite foods. Wakanda Forever!”

A Dozen Cousins is a Black-owned brand offering ready-to-eat products inspired by traditional Creole, Caribbean and Latin American recipes.
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In honor of Marvel Studios’ “Black Panther: Wakanda Forever,” A Dozen Cousins created a new Jollof Rice Seasoning Sauce. Jollof Rice is a traditional West African dish that features tomatoes, peppers, onions, and spices. This unique seasoning sauce allows consumers to prepare an authentic West African meal by cooking dry rice, water and one pouch of seasoning sauce in a pot or rice cooker.


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A Dozen Cousins fan favorite Seasoning Sauces – Jerk Seasoning & Coconut Rice – feature packaging inspired by Marvel Studios’ “Black Panther: Wakanda Forever” and pair perfectly with the Jollof Rice.


This product line is available now at Target, Harris Teeter, Amazon, and Central Market. Consumers can purchase the Vibranium Spoon Variety Pack, which includes one spoon and three units of each sauce for $35 on adozencousins.com


*Read about his company last year, interesting dude. His family is from here. Company name came from his 1st child being born having 11 cousins, so +1 = 12
 

F*ckthemkids

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I’m all for brothas getting that bag but couldn’t breh have established his own line of products? I understand the name “Wakanda” has name recognition but it’s pretty cheesy imo and what’s with the jerk seasoning? Coconut rice isn’t even African. It’s south Asian. There are so many flavor combinations he could have kicked this off with and he kinda cheapened out.

Inb4. C00n and shut up CAC
 

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I’m all for brothas getting that bag but couldn’t breh have established his own line of products? I understand the name “Wakanda” has name recognition but it’s pretty cheesy imo and what’s with the jerk seasoning? Coconut rice isn’t even African. It’s south Asian. There are so many flavor combinations he could have kicked this off with and he kinda cheapened out.

Inb4. C00n and shut up CAC
He had an existing company and brand. This is a tie -in for the film.

The rest of your post is shucking and jiving.
 

F*ckthemkids

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He had an existing company and brand. This is a tie -in for the film.

The rest of your post is shucking and jiving.
Bullshyt. He had an opportunity to tie in real shyt and copped out. He didn’t attach any of his other products to a fictional place or theme. Peruvian pollo Al a brasa, Mexican pollo asada, trini chickpea curry. He kept it as real and authentic as possible, but he knew nikkas like you would put an x on your chest and be happy just to have something even if it didn’t make sense.
 

humminbird

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I’m all for brothas getting that bag but couldn’t breh have established his own line of products? I understand the name “Wakanda” has name recognition but it’s pretty cheesy imo and what’s with the jerk seasoning? Coconut rice isn’t even African. It’s south Asian. There are so many flavor combinations he could have kicked this off with and he kinda cheapened out.

Inb4. C00n and shut up CAC
You can’t be serious right now:skip:
how is this different from Kraft?
 

F*ckthemkids

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You can’t be serious right now
how is this different from Kraft?
Bruh are you serious? Kraft sells everything from jell-o to Kraft dinner to capri sun to bullseye bbq sauce. This is a clear niche brand. Compare Kraft dinner to ethnic dishes all around the world brehs.
 

humminbird

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Bruh are you serious? Kraft sells everything from jell-o to Kraft dinner to capri sun to bullseye bbq sauce. This is a clear niche brand. Compare Kraft dinner to ethnic dishes all around the world brehs.
I was specifically talking about the Mac and cheese part of Kraft
This brings gives the brand higher awareness
'did you know about this brand before this story
 

F*ckthemkids

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I was specifically talking about the Mac and cheese part of Kraft
This brings gives the brand higher awareness
'did you know about this brand before this story
Nope. I understand what you’re saying but he already had a jerk seasoning and coconut rice. What he should have done was do more research on African rice dishes and used the “wakanda” banner to introduce those. Wheres the yellow rice? Where’s the brown spinach rice?
 

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Bullshyt. He had an opportunity to tie in real shyt and copped out. He didn’t attach any of his other products to a fictional place or theme. Peruvian pollo Al a brasa, Mexican pollo asada, trini chickpea curry. He kept it as real and authentic as possible, but he knew nikkas like you would put an x on your chest and be happy just to have something even if it didn’t make sense.
Made sure chicken was prominently in all the photos
Wakanda Forever Indeed Family
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Between the two Black Panther films, million dollar donations from Disney were made to the Boys and Girls Clubs of America to open Stem Innovation Centers in 12 cities. Including Coogler's hometown of Oakland.

Here is an article about the one in Los Angeles opening up in 2019.




Try Again.
 
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