I remember the remaining legacy newspapers joined forces a while back. Sad that unfortunately, many of them will go under before this is sorted out.
Havent been able to figure out how spending ad dollars to reach consumers of your products would be viewed as DEI.
I imagine that across the country, there are still print newspapers in circulation, and in NYC metro area there are many that cater to senior citizens from different communities.
As is the case with these legacy papers.
If I sell products that Polish retirees buy, and I buy ads in their ethnic paper, that's just a way to reach them. Same as if Im advertising cruises or medical products in The Informer.