According to the report, 55% of black consumers ages 25-34 spend an hour or more each day on social networking sites—11% higher than the total millennial population. Notably, black millennials under-index for the percentage of leisure time spent on social media. Black millennials also over-index in membership on Twitter (48% vs. 46% of their counterparts) and Tumblr (22% vs. 20%), which, considering the real-world impact created by hashtags such as #BlackLivesMatter and #OscarsSoWhite, shouldn't necessarily come as a surprise.
Report: Black millennials dominate social networking and media consumption
@PhonZhi


