Bloomberg: For the last 2 years Microsoft has pushed Xbox to hit profit margins of 30% an ambitious target that's far higher than the industry average

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https://en.m.wikipedia.org/wiki/2022–2025_video_game_industry_layoffs




So……we ready to ACTUALLY talk about this yet, or naw…..:patrice:

Gotdamn breh, did you at least buckle up before you decided to go dikkriding?
 

gurf

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lol at industry average why not just say Sony and Nintendo.

Like what if Nintendo is 40% and Sony 10%, then msft is aiming higher than the industry average. But it’s also much lower than the leader.

Journalists love to play with statistical terms.


Edit I was too quick, they obviously mean studios but the point still stands. Aiming to be above average is not weird
This would be a good take if M$ consoles weren't getting outsold 3:1 by the other two.
 

Cladyclad

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lol at industry average why not just say Sony and Nintendo.

Like what if Nintendo is 40% and Sony 10%, then msft is aiming higher than the industry average. But it’s also much lower than the leader.

Journalists love to play with statistical terms.


Edit I was too quick, they obviously mean studios but the point still stands. Aiming to be above average is not weird
harry that’s like Nas saying he want his next album to sell 80k first week

its all good to want that but it’s not realistic and will get people fired

keep yourself grounded in reality and move accordingly
 

CoolinInTheCut

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Unfortunately, it does in the sense that developers are more susceptible to getting shut down after catching a brick than they were before.

Sony has been cancelling projects and closing studios left and right while claiming this is their most successful generation.

The reality is you can't reasonably discern anything from an overly ambitious profit margin goal.
 
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