Bobby Kotick on why he chose to sell ABK to Microsoft when he did

Gizmo_Duck

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He mentions he did so as he felt the industry and ABK were in danger longer term, with subscription and high subsidy models potentially "destroying the value" in gaming.

He mentions they got the deal done in just 3 days and that "the only disagreement" he had with Microsoft on "the future of the operation", was with Game Pass which he thought would be value destructive and less financially viable/lucrative.

"Why would I put that into Game Pass?" "I didn't believe in that"

He was also concerned of the competitive threat from China. Full interview link below.

Business wise he probably had a better grasp on how to manage ABK better than anyone


he might be a nasty cac but he makes good points here :ehh:
 

Hood Critic

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He mentions he did so as he felt the industry and ABK were in danger longer term, with subscription and high subsidy models potentially "destroying the value" in gaming.

ABK would be qualified to come to that conclusion seeing as how they pioneered the subscription service model with WoW. That's a large dataset and I bet those long term trends were ugly.
 

rabbid

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He's bullshytting a little bit. He didnt have as much leverage as he's making it seem. Nadella made the call and he answered, couldn't afford to hang up. Plus why is he not still there. It was best for him to sell it now and leave with one last bump.. the board was gonna put pressure on him anyway.
 

MeachTheMonster

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And COD released on gamepass and became most popular and highest grossing cod game in a long time.

I’m sure activision employees are happy he’s gone :ehh:
 

itsyoung!!

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it was on sale prior to Microsoft interest. Microsoft just one of the few companies that could afford the tab.
 

rabbid

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The full interview is pretty good honestly. The young dude is terrible though, he offered nothing to the conversation besides being the host seemingly. Dude had no basic knowledge on Activision at all and had a goofy ass face for every reaction. Definitely someone's son.

But surpringly candid conversation. He downplays alot of things. you can tell when the other old dude gets quiet, normally he adds a quip after every statement except the ones where he knows Bobby bullshytting.
 
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