Booking 101: gotta be very specific about imagery, story arcs, and character development.
Remember, you aren't booking a match, you're booking the current match to set up the next match & storyline.
Make sure Lesnar vs. Taker is over and done with.
Week 1: RAW Promo with Heyman bragging that the Undertaker is finished and that the beast(Lesnar) can not be stopped. Heyman says Lesnar is resting and won't be back until he has a worthy opponent. He says Brock is bored with the current landscape of the company. An ECW logo flashes on the screen and Heyman plays it off. "Uh...moving on from forgotten memories...."
Week 2: Heyman is back again, Lesnar is no where to be seen. Heyman says the beast is resting and suddenly the ECW theme plays and Heyman is trying to talk over it but it keeps getting louder and louder. Heyman yells "SHUT THAT THEME OFF! ECW IS DEAD!" And the music stops, frustrated Heyman walks to the back.
Week 3: Heyman walks out with Brock and says Brock is waiting for a challenge. He wanted Brock to rest more but Brock said he didn't need it that's how much the current landscape disappoints him. We see the old ECW logo flash on the titantron once more and Heyman snaps. "I'm sick of this bullshyt, is that Vince back there playing with me? You think that's cute? You think it's funny? ECW is dead! It's dead and you walked all over it I don't want to remember those stinking fans in that arena or that terrible channel we were on. Or none of those useless, good for nothing 'superstars' who brutalized themselves for ungrateful fans! I hate ECW, LET IT STAY DEAD!!!!"
The lights go out. Heyman: "Let me guess? Sabu? Brock when you see him destroy him!" The lights come back up and it's Bully Ray standing face to face with Lesnar. Heyman gulps, "Wh-whoa hold on Brock. Hey Bubba...uh, how's things?" Bully Ray turns to Heyman and says "That's not my name." Heyman: "What? I underpaid you for years, I know what your name is!" Bully turns back to Brock "DO YOU KNOW WHO I AM?" Brock smiles. Heyman: "Your Bubba Ray! You're a nobody!" Bully: "I said DO YOU KNOW WHO I AM?" Brock grabs the mic "WHO THE fukk ARE YOU" We see Brock is visibly annoyed and Heyman tries to calm him down. Bully: "I'm Bully Ray and I'm pissed the hell off." Brock: "Oh yeah? Me too." Brock swings on Bully and they brawl in the ring, just straight up punches no wrestling moves at all. Heyman is screaming on the mic "BROCK NO! ANOTHER DAY! ANOTHER DAY!" They continue brawling until finally Brock rolls out of the ring and Heyman stands in front of him. Heyman: "Another day Bubba not today"
Week 4: Bully Ray promo and he challenges Brock for a match on RAW. Brock immediately comes out with Heyman screaming behind him. "Hold on! Hold on! Brock don't fight for free! You did that in ECW!" Brock stops short of jumping into the ring, he restrains himself and looks Bully right in the eyes. Heyman: "We fight on ppv, tv is chump change.Heyman tries to lead Brock to the back but Brock keeps his eyes on Bully all the way up the ramp. Brock "I got something for you."
Week 5(PPV): Bully Ray vs. Brock Lesnar is supposed to happen and Bully is waiting in the ring. The titantron goes back stage as Brock is beating the hell out of D-von. Heyman: "THIS IS WHAT HAPPENS BUBBA! THIS IS WHAT HAPPENS WHEN YOU MESS WITH THE BEAST!" Bully runs up the ramp and the cameras follow him. D-von is a bloody mess backstage and referees are standing around trying to help. Bully: "Get out of the way, that's my brother!" Bully comes to the aid of D-von and vows to take out Lesnar.
Week 6: An angry Bully Ray comes out an calls out Heyman and Lesnar. "GET THE HELL OUT HERE! I'M ENDING THIS shyt!" Heyman appears on the titantron and laughs. "What's wrong Bubba? You upset?" Bully Ray is yelling at the top of his lungs "NO MORE GAMES HEYMAN, BRING YOUR BEAST OUT HERE NOW!" Brock slides in the ring behind Bully Ray. He grabs him and gives him a quick german suplex. Heyman "THAT'S WHAT HAPPENS! FEAR THE BEAST BUBBA!" Brock stands over Bully and seems surprised that Bully is slowly getting to his feet. Heyman: "Give him another!" Brock gives Bully another german suplex and yet again Bully is reluctant to stay down. Heyman: "F-5 that son of bytch!" Brock picks up Bully for an F-5. Heyman: "Yes! Do it! Do it!" Brock has him up but he stops. He lets him down. Heyman: "What the hell Brock!" Brock bends down over Bully "Not yet. I'm gonna beat you with that F-5." Brock rolls out of the ring and Bully slowly gets back up, he flips off Heyman and Lesnar. Lesnar just laughs and heads up the ramp.
Week 7: Eden Stiles announces that Brock Lesnar vs. Bully Ray will take place at the next PPV. Heyman gloats and says that 'Bubba' does deserve to face a beast of Brock's magnitude. Bully Ray appears on the titantron from the hospital room of D-von. "Heyman. Listen to me and listen close. This isn't about ECW, it really never was. I wanted to mess with you a little because I knew seeing the image of your failure would make you snap. I look forward to you snapping again when Lesnar fails to beat me. When Lesnar is screaming and begging for help. ECW ain't go nothing to do with this. This is about family now. YOU made it about family when you attacked my brother. He had nothing to do with this, this is personal."
Week 8 and Week 9: Nothing 'major' happens on these nights because the ppv is next week.
Week 10(PPV): Brock Lesnar vs. Bully Ray is a straight up brawl both men destroying each other. Brock NEVER hits the F-5 on Bully and the match is eventually thrown out due to both men disregarding the rules and using weapons. At one point Bully gets his hands on Heyman and teases a powerbomb on him but Brock saves him. They walk away up the ramp but Brock comes back and they brawl again before HHH threatens to fire both men if they don't break it up. He announces a match for the next ppv that will be a Street Fight and if Bully Ray wins he gets Heyman in the ring for 5 minutes.
Week 11-13: Build up to the next encounter.
Week 14(PPV): Brock Lesnar vs. Bully Ray-Street Fight. It's a bloody match with weapons and overall brutality. Heyman is handcuffed outside of the ring so he doesn't try to escape if Bully Ray wins. Bully puts Brock through a table at one point and Brock answers back by doing the same to him. Both men are trying to kill each other. The finish comes when Bully is distracted by Heyman grabbing his leg(from outside the ring) which allows Brock to take the advantage. He hits an F-5 on Bully Ray but then picks him up and hits 2 more to make sure the job is finished. Brock pins Bully Ray and wins the match. Heyman is jumping for joy at ringside. Brock tells the ref to unlock the handcuffs on Heyman but the ref can't find the key. Brock is yelling angrily at the ref and eventually snaps and F-5's him. He searches the ref and tries to find the key, at this moment Bully Ray is stumbling to his feet. He rolls out of the ring and slowly stands up to reveal that he had taken the key from the ref during some point in the match. Bully Ray throws the key into the crowd and goes after Heyman. Brock realizes what happen happen and goes outside the ring. Bully Ray picks up a chair and threatens to bash Heyman's brains in if Brock steps any closer. Brock steps away and Bully Ray still destroys Heyman with the chair. Brock chases after Bully Ray up the ramp while Heyman is knocked unconscious at ringside.
Week 15-17: Build up for the final encounter. Heyman is in the hospital. HHH says he's sick of Bully Ray and Brock Lesnar destroying each other and wants it to end at the next ppv. He books a Last Man Standing match to end it all.
Week 18: Bully Ray vs. Brock Lesnar: Last Man Standing. They destroy each other of course. At one point D-von runs into the ring and helps Bully Ray hit a 3D on Brock but it's not enough and Lesnar gets up before the 10 count. Brock gets the advantage and sends D-von through the announce table. Lesnar brings a pile of chairs into the ring and hits an F-5 on Bully Ray on top of them. Bully gets up and Brock immediately hits him with another one. Bully Ray still gets up. Brock goes under the ring and grabs a bag of thumbs tacks he spreads them out and picks up Bully Ray but Bully turns the tables and powerbombs Brock on the thumb tacks. However that's still not enough. Both men and bloodied and battered and seemingly have nothing left. Heyman appears on the titantron to mock Bully Ray but it's not working, Heyman gets desperate and brings up Bully Ray's real life girlfriend Velvet Sky(under her real name) "She's a slut just like your mom was!" This gets Bully Ray's attention and he finally acknowledges Heyman. "YOU'RE DEAD!" Bully Ray takes his eyes off Brock and Brock hits a bunch of german suplexes on Bully Ray(Like 10) then quickly transitions into an F-5 which finally puts Bully Ray down for the 10 count.