You can't have an attitude with an organization that has to power to take your life at will. The guy in that video just realized it.
This isn't bad service at Whole Foods. It's not customer service. This is the government, and they have the power to take your freedom or kill you, and there is nothing you can do about. Thanks to Obama, they don't even necessarily need to take you to trial. They can just kill you.
If a police assaults you and do something back, 9 times out of 10, you will end up jail or dead. Rarely does someone get to call abuse on these guys. The city and the state are out to protect "their" guys not you.