Budweiser African Kings Artwork

Black Panther

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Wouldn't have expected these to be commissioned by AB...that's kinda off-putting to me
4EQhmQi.png
 

Jimmy from Linkedin

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There were a lot of these things in the early 90s, lots done by corporate america. I remember growing up seeing these things and not thinking anything of them. When my parents split and
i found out that my dad saved them, "Maybe you'd like to look at them some time" in my head i was thinking why would i want to look at some goofy shyt made my mcdonalds just to get our money. but man...now that I have aged, and gained an appreciation for nuance. I understand.
 

Art Barr

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in high school,...

the best artist of the school had to recreate these in the stair well hallway.
when i was a freshie or sophomore actually.
in what my daughter would call the olden years of 1990.
I started and recreated the nefertari one at thirteen and finished when i was fourteen.
Nefertari-Nubian-Queen-of-Egypt-by-Steve-Clay.jpg

great series.
that, to this day, i have not seen a series on anything as good as this one.


art barr
 
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Art Barr

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There were a lot of these things in the early 90s, lots done by corporate america. I remember growing up seeing these things and not thinking anything of them. When my parents split and
i found out that my dad saved them, "Maybe you'd like to look at them some time" in my head i was thinking why would i want to look at some goofy shyt made my mcdonalds just to get our money. but man...now that I have aged, and gained an appreciation for nuance. I understand.


you still got them and do you want them.


art barr
 
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Man i've seen these around since i was a kid but was always curious as to why Anheuser Busch is so invested in a positive portrayal of African history. Anyone know the reason?
 

get these nets

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Man i've seen these around since i was a kid but was always curious as to why Anheuser Busch is so invested in a positive portrayal of African history. Anyone know the reason?
Marketing. Men drink beer, and AB had a couple of brands that sold well to segments of the Black community. When it was time to develop marketing to keep/expand that consumer base some forward thinking person decided to commission these posters. I'd guess that the year they first came out as in the 70s...or early 80s in the aftermath of Black is beautiful era.
 
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get these nets

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ANHEUSER BUSCH ALSO SPONSORED THE UNITED NEGRO COLLEGE FUND TELETHON

Making the needle move: The birth of the UNCF telethon
Home / ClassicsFUNdraising Good Times / Making the needle move: The bi …
February 15, 2016




Left to Right: Mel Shaw, Lou Rawls, and James Alston

During its heyday (1980 – 1993), the United Negro College Fund’s Lou Rawls Parade of Stars was the largest African American special event in the United States held on one day. It forever changed African American philanthropy and how African Americans are perceived as donors, volunteers and fundraising leaders.

Lou Rawls played an initiating role and three other men from outside of UNCF played key roles in creating, growing and sustaining this national special event. Here’s the back story.

When Anheuser-Busch signed Lou Rawls as its national spokesperson, the corporation asked which charity he wanted Anheuser-Busch to support as part of his contract. Lou replied, “UNCF,” for he had worked with our own Mel Shaw in Texas, promoting Something Special – a forerunner to the telethon. He had pledged to Mel, “If I ever get in a position to help this grow I will.” The time had come and Rawls asked Anheuser-Busch to help grow the telethon/radio-thon concept and take it national. Rawls’ manager spoke with the CEO of UNCF, the late Christopher Edley, who spoke with the leadership of Anheuser-Busch.

The timing was perfect, for there was a mandate from the UNCF board to enhance the number of African Americans supporting UNCF with both money and involvement. And Anheuser-Busch was looking to enhance its image in the African American community and grow its market share so that it would become the number one beer with African Americans. Anheuser-Busch wanted to know if UNCF could “make the needle move.” UNCF’s response was “yes.”

Anheuser-Busch had a history with UNCF as a donor, but it was nowhere near the level of financial investment that it grew to during the Low Rawls Parade of Stars. UNCF had been developing the telethon/radio-thon concept for five years in the Texas market under the leadership of Mel Shaw. Something Special was hosted by Nancy Wilson, Marilyn McCoo and Billy Davis and was broadcast in local markets across the state raising funds for UNCF and the Texas Association of Developing Colleges, all of whom were UNCF members.

For this project, the lead for Anheuser-Busch was Wayman Smith, then Vice President for minority affairs. Wayman ultimately provided financial backing in the millions of dollars, staffing, and all the resources at his disposal. His team included Victor Julien who was responsible for telethon-related marketing and cause marketing partnerships; and Byron Glore who produced the entertainment for the telethon. Together these three men fulfilled Anheuser-Busch’s commitment. They provided the necessary resources to produce the telethon and promote it both nationally and within local markets, especially through their distributors and key sales outlets.


paradeofstars.jpg



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Edub

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in high school,...

the best artist of the school had to recreate these in the stair well hallway.
when i was a freshie or sophomore actually.
in what my daughter would call the olden years of 1990.
I started and recreated the nefertari one at thirteen and finished when i was fourteen.
Nefertari-Nubian-Queen-of-Egypt-by-Steve-Clay.jpg

great series.
that, to this day, i have not seen a series on anything as good as this one.


art barr
You went to a great school
 
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