Get The Startup Money You’ve Been Looking For
Frank McCoy
IT WAS A RECORD–BREAKER FOR MINDBLOWN LABS WHEN THE TECH startup secured more than $77,500 on the crowd fundraising platform Kickstarter.com last fall to develop the financial literacy game Mindblown Life. That amount contributed to Mindblown Life was more than any other pledge to a mobile-only game in Kickstarter history. Mindblown Life is the most successful educational mobile game campaign on Kickstarter as well. Some 695 people contributed to the 31-day campaign.
Jason Young, who co-founded Oakland, California-based Mindblown Labs with Tracy Moore II, chose Kickstarter because of the platform’s affinity for analog and digital game developers. Young believes mobile social games can teach anyone, anywhere, anytime. The success of Mindblown Labs’ campaign proves that the greater community can help drive true innovation by providing funds to entrepreneurs at their earliest stages in business. Crowdfunding, raising money via various Web platforms from friends, family, and strangers, is becoming popular. In 2012, Massolution, a research company, projected that crowdfunding sites would raise about $2.8 billion and are likely to become a prevalent way to access capital.
But there are some caveats. While backers can give a new business massive support—and seed money—they can also tear down that business if it fails to deliver regular updates on a product or the product itself. Backers may even ask for their money back. Although crowdfunding has received support from lawmakers and business advocates, it also has its critics who believe investors and donors could become victims of fraud.
http://www.onlinedigitalpubs.com//display_article.php?id=1405969&id_issue=160007
Q&A with Jason Young, Founder of MindBlown Labs
By Yevgeny Ioffe
Jason Young, Founder of Mindblown Labs
In this week’s Q&A series, EdTech Times reached out to Jason Young, founder of MindBlown Labs.
ETT: What is your elevator pitch? That is, could you describe what your company does in just a few sentences?
JY: MindBlown Labs makes mobile social games to teach young people about personal finance and other 21st century skills. Our first game is MindBlown Life, a mobile game that teaches high school and college students critical money management skills.
ETT: What is your company’s core value proposition? What problem are you solving and for whom?
JY: The vast majority of high school and college students are financially illiterate. This means that they lack the knowledge and the skills needed to make prudent financial decisions. Financial illiteracy contributes to everything from high credit card debt to failure to complete college to a lack of savings for retirement. We’ve created the first highly scalable solution capable of reaching tens of millions of people. MindBlown Life is mobile, social and game-based. More importantly, students love it.
ETT: What is the biggest need for your startup?
JY: We are looking for additional funding to support pilots with potential customers. We are also looking to partner with schools, non-profits and financial institutions.
ETT: What should we expect to see from your company in the next twelve months?
JY: We’re releasing a second version of our game that will be amazing! We’ll also be conducting pilots with several customers. Finally, we’re hiring! Our team will probably increase from 5 to 10 people in the next several months.
ETT: Why do you have a passion for this? What is your vision?
JY: I have seen how financial illiteracy has affected my own family. When I was a sophomore in college, my family was evicted on the day after Christmas. From that point on, I decided to make better financial decisions and to help others do the same. I hope to create a new generation of financially literate Americans.
ETT: Which startups or entrepreneurs do you follow and find interesting?
JY: One of my favorite startups is Goalbook. Daniel Yoo and his team are doing amazing work in the special education space.
As always, EdTech Times is grateful to Jason Young for taking the time to speak with us!
For more on MindBlown Labs, please visit their website:
www.mindblownlabs.com
http://www.blackfounders.com/blog/entrepreneur-spotlight-jason-young-mindblown-labs/
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