Buzzfeed to Use Open AI Technology to Make Content

[The Intergalactic Koala]

BuzzFeed to use OpenAI technology to create content

Digital media firm says it will use artificial intelligence to create personality quizzes and generate write-ups.

www.cbsnews.com

Online media company BuzzFeed plans to use artificial intelligence powered by OpenAI, the company behind ChatGPT, to help it generate content.

In a memo distributed to BuzzFeed staff on Thursday and obtained by CBS MoneyWatch, CEO Jonah Peretti said AI will play an increasingly large role in the company's operations. Specifically, it plans to use the technology to move beyond curation to help create personality quizzes that ask users questions and generate text write-ups based on their responses.

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Peretti also said AI will assist workers to enhance their content. "To be clear, we see the breakthroughs in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good," he said.


He noted that AI-created content will move from an "R&D stage to part of our core business" this year. It will be used to build quizzes, help staffers brainstorm and personalize content for BuzzFeed's audience.

BuzzFeed also hopes the technology will energize its business. The media company has struggled to boost growth, with its stock down nearly 40% over the last year, even with Thursday's large gain. In its latest quarter, BuzzFeed reported a net loss of $27 million on revenue of $104 million, although sales rose 15 from the year-ago period.


BuzzFeed shares surged more than 150% to $2.39 in afternoon trading.

 

[Amo Husserl]

BuzzFeed also hopes the technology will energize its business. The media company has struggled to boost growth, with its stock down nearly 40% over the last year, even with Thursday's large gain. In its latest quarter, BuzzFeed reported a net loss of $27 million on revenue of $104 million, although sales rose 15 from the year-ago period.


BuzzFeed shares surged more than 150% to $2.39 in afternoon trading.

 

[humminbird]

i mean it could work but i had it try out some script ideas for me and they were pretty trite
it's not there creatively yet and i don't expect it to be

that said a 5 year old could write a BuzzFeed article

 

[The Guru]

It was always going to be something like buzzfeed that would start doing this for real.

 

[010101]

ha*

 

[Absolut]

Check Out This List Of The Top Ten Jobs AI Will Replace

 

[qwasi]

Their regular human generated content is GARBAGE. Implementing AI will introduce an uprecedented level of literracy, competency** and professionalism. However, unbeknowst to them the AI poduces artciles based on prompts. Getting higher written quality content is half the battle. If the subject matter is garbage (as is the case with Buzzfeed), the underlying issues will persist. Their website isn't a dependable source material of reporting. They're couldn't even be tabloid.

 

[Tasha And]

What genre will most likely feature the first fully ai generated feature length film?

I'm guessing either horror or animated.

 

[3rdWorld]

What genre will most likely feature the first fully ai generated feature length film?

I'm guessing either horror or animated.

Personally I appreciate human artistic talent..

 

[Tasha And]

Personally I appreciate human artistic talent..

Our preferences don't matter. It's coming

 

[TRUEST]

What genre will most likely feature the first fully ai generated feature length film?

I'm guessing either horror or animated.

Predictions

 

[3rdWorld]

Our preferences don't matter. It's coming

Yeah, it's a lazy world we live in..

I don't see it lasting, it is not sustainable..Once it hurts the pockets of major corporations and governments that's it.

 

[GoldenGlove]

It's funny because while the digital artists and visual designers were all shook because of MidJourney and the other Stable Diffusion models, the real sector and group of professionals that this tech can replace right now are writers. Especially for general internet blog content/articles. Right now ChatGPT doesn't have any knowledge on things beyond 2021 I believe. So if you are specific about current issues or things to talk about, the model won't be able to generate to it... yet.

But once people put it online, I'm sure they start mining it and using it in the next version which is already in development.

 

[3rdWorld]

https://www.washingtonpost.com/technology/2023/01/27/chatgpt-google-meta/

It's funny because while the digital artists and visual designers were all shook because of MidJourney and the other Stable Diffusion models, the real sector and group of professionals that this tech can replace right now are writers. Especially for general internet blog content/articles. Right now ChatGPT doesn't have any knowledge on things beyond 2021 I believe. So if you are specific about current issues or things to talk about, the model won't be able to generate to it... yet.

But once people put it online, I'm sure they start mining it and using it in the next version which is already in development.

Every sector is screwed eventually.

 

[Thurgood Thurston III]

i mean it could work but i had it try out some script ideas for me and they were pretty trite
it's not there creatively yet and i don't expect it to be

that said a 5 year old could write a BuzzFeed article

USE THE OPEN AI PLAYGROUND FOR CREATIVE THINGS

ChatGPT sucks at being creative for some reason.

The Playground can get a lot more creative.