BYRON ALLEN’S SUING McDonalds FOR $10 BILLION FOR RACIAL DISCRIMINATION

[Tribal Outkast]

Someone correct me if I'm reading this wrong, he's suing because McDonalds isn't spending as much for advertising on his platforms as they are on other platforms? McDonalds will probably end up settling just like Comcast just to make him go away.

I think that’s the point lol. They Chuck him a milly or two so he can go away

 

[3rdWorld]

McDonald's ordered to face Byron Allen's $10 billion discrimination lawsuit​

Jonathan Stempel
Tue, September 20, 2022 at 3:36 PM·2 min read
1k


By Jonathan Stempel
(Reuters) - McDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of "racial stereotyping" by not advertising with Black-owned media.

In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald's violated federal and California civil rights laws by deeming his networks ineligible for the "vast majority" of its advertising dollars.
Allen accused McDonald's of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an "African American tier" with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.

While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald's, whose "racist" corporate culture harmed Allen.
"Taken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination," Olguin wrote.
In a statement on Tuesday, McDonald's lawyer Loretta Lynch maintained that the Chicago-based company viewed the lawsuit as "about revenue, not race," and believed the evidence would show there was no discrimination.
"Plaintiffs' groundless allegations ignore both McDonald's legitimate business reasons for not investing more on their channels and the company's long-standing business relationships with many other diverse-owned partners," she said.
Allen, in a statement, said the case was "about economic inclusion of African American-owned businesses in the U.S. economy. McDonald's takes billions from African American consumers and gives almost nothing back."

The lawsuit said Blacks represent 40% of fast food customers, but McDonald's spent just 0.3% of its $1.6 billion U.S. ad budget in 2019 on Black-owned media.
In May 2021, McDonald's pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024.

Olguin dismissed an earlier version of Allen's lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies.
The case is Entertainment Studios Networks Inc et al v McDonald's Corp, U.S. District Court, Central District of California, No. 21-04972.
(Reporting by Jonathan Stempel and Hilary Russ in New York; Editing by Bill Berkrot)

 

[GoldenGlove]

$10 billion tells you this shyt is frivolous and will be tossed in da bushes

Mcdonalds 2019 profit was $6 billion

is this dude scammin or what

Did you miss this part?

McDonald’s has an annual revenue of $100 billion...

 

[Doin2Much Williams]

is this the OG Candyman?






.

 

[ORDER_66]

Is he going to suddenly appear on black radio shows and ask black people for help again? Then disappear when the case is over?

YEP... now we see the game he playing... it's getting played out... what happened to the lawsuit that was supposed to go to the supreme court???