Calling Promoters of The Coli

Djalminha

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Just testing the waters here and looking for some advice and experiences of the promotion world, I'm sick of seeing my favourite rappers tour and never coming to my city (Birmingham, UK) but going to places like Bristol, but it's always the same reason, no local Promoters try and make it happen. I figured why the fukk can't I do something about it?

Honestly not even looking at the financial side of things so long as I don't make a loss but just wanna bring a better scene to my city.
 

Soundbwoy

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Just testing the waters here and looking for some advice and experiences of the promotion world, I'm sick of seeing my favourite rappers tour and never coming to my city (Birmingham, UK) but going to places like Bristol, but it's always the same reason, no local Promoters try and make it happen. I figured why the fukk can't I do something about it?

Honestly not even looking at the financial side of things so long as I don't make a loss but just wanna bring a better scene to my city.
start small and link up with other promoters in your city even if they don't promote the same genre, get them when they are doing shows in the uk obviously and holla @itsyoung!!
 

FeloniousMonk

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Them Lo Lifes...
I figured why the fukk can't I do something about it?

Honestly not even looking at the financial side of things so long as I don't make a loss but just wanna bring a better scene to my city.
If you dont have a budget, plan and connects...you pretty much sound like other blokes who questions how to get an artist to their town.

edit:oh and you are GOING to lose...theres no doubt about that in promotions
 

itsyoung!!

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ive typed a lot of paragraphs in pms or in threads on how to get into the business but the best thing you can do before trying to make it a real career is ill try to make this as brief as possible

1) are you near a big city ? Doesnt need to be Miami or LA but has to have some kind of already club scene going on unless you are trying to reinvent the wheel in a city which I cant even recommend. The city doesnt need to be flooded with clubs but it still has to have a lot of 21-40 year olds who want to come out every friday or saturday and party

2) are you trying to be a VIP host/promoter for a club and get paid off commission (clubs do have jobs like that) - your only job is to bring people to the club and book tables? Or are you trying to be the main person putting together the party (requires a lot of work. You book the venue, the djs, the door girl, pay for the flyer and all the promotion, everything depends on you..)

if its the latter, before you start booking big venues that would look empty with 100-200 people in it and 5 tables booked (which would be a great night as a paid promoter from a night club), book a small local venue and if you can fill that 3+ times and not take losses, then it might be the right career path. If you struggle to fill a venue of 100 people, then itll be hard to fill a venue of 400-500..and might not be the right career path

Promoting is more than just having a lot of followers on social media. Id even argue the majority best promoters have very little social media presence at all. In promoting your word is everything. If you tell 500 people to come out, expect 75 to show up and if the party is weak, dont expect them to show up ever again. The average guestlist has a 10-15% show rate. Thats right, if you get 1000 people to say theyre coming to your party, expect 100-150 to show. People word is bull shyt in promoting. Theirs no commitment to come.

The most reliable thing you can do is book birthdays. Birthdays rarely flake, as they set their whole birthday plans around your party.

If you have the up front money, booking an artist..id recommend an artist that females like, doesnt even have to be crazy popular, just enough of a reason for females to come to your party over other parties. The rule of thumb, is if you have 150 females at your party, there should be at least 150 men(paying customers).. very rarely will the female to male ratio go above 1:1 but the male to female ratio can get out of hand quick and create a boring party that no one will want to come back to.

brand your party. "Social Saturday" something - anything, just make it consistent. People will sign up for a guestlist, book a birthday or show up if they know the name of a party rather a random party.
 
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