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I've heard(paraphrasing) that diamonds don't really have value. Is it that they're overpriced or is that because they're not rare as other stones?
It depends on the triple Cs
C'mon bruhIt depends on the triple Cs
C'mon bruh
Clarity is one, what's the other 2
color cut clarityC'mon bruh
Clarity is one, what's the other 2
I've heard(paraphrasing) that diamonds don't really have value. Is it that they're overpriced or is that because they're not rare as other stones?
Edward Jay Epstein’s “Have You Ever Tried to Sell a Diamond?” was one of them. In his 1982 Atlantic story, the investigative journalist deconstructed what he termed the “diamond invention”—the “creation of the idea that diamonds are rare and valuable, and are essential signs of esteem.”
That invention is surprisingly recent: Epstein traces its origins to the discovery of massive diamond mines in South Africa in the late 19th century, which for the first time flooded world markets with diamonds. The British businessmen operating the South African mines recognized that only by maintaining the fiction that diamonds were scarce and inherently valuable could they protect their investments and buoy diamond prices. They did so by launching a South Africa–based cartel, De Beers Consolidated Mines, Ltd. (now De Beers), in 1888, and meticulously extending the company’s control over all facets of the diamond trade in the ensuing decades.