Cannabis fund pitches weed at the Waldorf

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they picked an upscale venue to pitch their investment idea



Cannabis fund pitches weed at the Waldorf
By Shannon Bond in New York

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©AFP
It was high times at a high society hotel on Wednesday when a new cannabis-focused private equity fund took its fundraising pitch to a big agricultural conference at New York’s Waldorf Astoria.

The High Times Growth Fund aims to raise $200m to $300m to invest in the legal marijuana industry, which is projected to reach sales of $2.6bn in the US this year. Twenty-two states allow medical use of the drug, and Colorado and Washington have legalised recreational sales.

“I don’t see any way this isn’t going to be, from a dollar value, one of the larger if not the largest crop out there,” said Ben Zaitz, a longtime dairy farmer and agricultural investor who is a partner in the fund. By comparison, the USDA estimates US corn farmers will take home $49bn this year.

Addressing a ballroom of investors at the Global AgInvesting conference amid presentations from Macquarie and Deloitte, Jordan Lewis, another partner, said: “Hopefully this is the beginning of a change in acceptance of cannabis in the agriculture industry and elsewhere.”

Mr Lewis, founder of Silverpeak Apothecary in Aspen, Colorado, and Mr Zaitz have joined Michael Kennedy, general counsel of High Times, the New York magazine that has long advocated for legalisation, to tap into what Mr Lewis called “one of the most promising and least understood opportunities in agriculture and medicine in my generation”.

The fund will invest in start-ups and existing businesses in three areas: growing and selling cannabis, plant genetics and propagation, and associated services.

The partners plan to use Silverpeak’s vertically integrated retail and growing operation as a model in places such as Nevada, where medical marijuana recently became legal, as well as in other states that legalise recreational use in future.

“Our role is to get the cannabis industry to step up and meet the requirements of the recreational market,” said Mr Zaitz. “If this is the next agricultural sector, how do we create the supply chain that exists in rice or dairy to deliver a high-quality product in a renewable, sustainable manner with traceability?”

In addition to capturing a larger slice of a legal pot market that Arcview, a cannabis investor network, projects will reach $10bn by 2017, the High Times partners are eyeing other opportunities. Genetic testing will be used to identify strains that compete with other drugs such as sleep aids, on which Americans spend $22bn every year.

“That will persuade the rest of the doubting Thomases that this is a viable and valuable opportunity,” Mr Kennedy said.

The fund was conceived at High Times, where, Mr Kennedy says, following votes to legalise cannabis in Colorado and Washington in 2012, the phones began ringing with entrepreneurs looking for seed money for their businesses. The magazine is not an investor.

The budding industry has been plagued by a lack of capital because most banks are wary of doing business with anyone who handles a drug that is still illegal under federal law. That has left many state-sanctioned businesses, including Silverpeak, dealing in cash.

More than 80 per cent of cannabis related start-ups are self-funded by their founders, with just 3 per cent of funds coming from venture capital and 5 per cent from angel investors, according to Mr Lewis.

“Our natural lifespan without access to capital was getting constrained,” he said. “This will fill that vacuum and provide resources to ourselves and other entrepreneurs.”

The partners struck their deal over breakfast at the Four Seasons in Denver during the annual Cannabis Cup, an industry expo, on April 20 – a day marijuana aficionados celebrate as “4/20”.

Their enthusiasm for cannabis is tempered with a dose of realism. Half of Colorado’s medical marijuana businesses have shuttered in the last five years, Mr Zaitz said – a statistic Mr Lewis also cited in his presentation to the conference.

“If we build a good business with a good management team then the market will reward us,” said Mr Zaitz, but he added: “To think this is some kind of a gold mine isn’t a good bet.”
 

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Pot boom prompts US marijuana industry to go on recruitment drive
By Shannon Bond in New York

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©AP
A marijuana grow house in Denver, Colorado

Colorado’s budding legal marijuana businesses are starting to sprout jobs and hundreds of people hoping to work in the weed business are lining up for the industry’s first employment fair.

Fifteen companies looking to recruit about 100 workers will attend the event in Denver on Thursday, says Todd Mitchem of OpenVape, the company organising the fair.

Would-be applicants are travelling from as far as Georgia and Illinois to deliver their CVs for jobs ranging from “budtenders” and store managers to book-keepers and customer service representatives.

The pot boom is reverberating from Denver to Florida as a wave of companies rush to meet demand following the legalisation of recreational marijuana in Colorado and Washington.

Colorado raised its forecast for 2014 tax revenue from recreational and medical pot to $134m, well above the previous estimate of $67m. On Monday, the state said it collected $2m in taxes on recreational sales in January.

Washington, where sales are set to begin in the coming months, is expecting to take in $129m in taxes this year. Arcview, a cannabis investor network, projects that the national legal market will reach $2.6bn in sales this year.

The jobs fair is the latest bid for legitimacy by an industry still emerging from the shadows. Twenty US states and the District of Columbia allow medical marijuana, but Colorado and Washington are so far the only two to permit “adult use” sales.

“We know job seekers will be pleasantly surprised at the number of well-paying, mainstream positions with comparable compensation that are available,” Mr Mitchem says.

OpenVape, which sells vaporiser pens that heat cannabis oil, using technology similar to electronic cigarettes, employs 125 people and is looking to hire more than 100 additionally this year.

‘The opportunity to be a sponsor allows us to demonstrate to the public how responsible this industry truly is’
- Todd Mitchem of OpenVape

The company is staking out a prominent role in Colorado. It recently moved into a 6,000 sq ft space in downtown Denver formerly occupied by an advertising company. Exposed brick, skylights and walls painted purple, orange and green – the colours used to market its different strains of cannabis – make it feel more like a start-up tech company’s headquarters than the industrial spaces that house many of the state’s marijuana businesses.

In August, OpenVape is sponsoring the annual Denver County Fair, alongside Whole Foods, the grocery chain, the Telemundo Denver television station and the local chapter of 4-H, a US government-backed youth development group.

“The opportunity to be a sponsor allows us to demonstrate to the public how responsible this industry truly is,” Mr Mitchem says.

The company knows its target market – it sent representatives to the X Games extreme sports competition in Aspen, Colorado, although Mr Mitchem says it is no longer allowed to give away sample products – but is also working to change the stereotypes associated with pot smokers.

It is introducing new products, including skin creams, to appeal to consumers who are not interested in lighting up a joint.

Interest in alternatives to smoking marijuana is growing among recreational and medical users alike. Arcview’s research has found new customers are flocking to products like vaporisers, edibles, infused lotions and even pills that dissolve in the mouth, and in turn, companies that extract cannabis oil and make accessories and equipment are seeing surging demand.

“The most profitable business is accessories,” says Garyn Angel, a Florida-based entrepreneur behind Magical Butter, an $175 appliance that infuses liquids with botanical ingredients such as marijuana. The company sold three months worth of inventory in the first 12 days of this year after shipping 10,000 units in 2013, he says, and is raising a new round of funding to boost production.

The cannabis oil that is OpenVape’s key ingredient is produced across town at Organa Labs, in a 2,000 sq ft building where the smell of marijuana is overpowering. Several employees are 20-somethings sporting dreadlocks.

Organa Labs was founded in 2010 by Ralph and Heidi Morgan, a married couple with medical backgrounds, and started off making medical marijuana products.

Inside, a worker uses a handheld blowtorch to heat balloon flasks filled with a dark, syrupy liquid. Through another doorway is a room echoing with the drones and bangs of air compressors feeding an extractor that pushes liquid carbon dioxide through cannabis trimmings, forcing out the potent oil.

It takes 1,000 pounds of trim to produce six beakers of a waxy brown substance that will be turned into a lotion users can rub into their skin for pain relief and a mild high.

Production of cartridges for OpenVape pens grew 1,600 per cent in 2013 – and Mr Morgan estimates it jumped another 1,000 per cent in the first two months of legal sales. In January, the lab was running 24 hours a day to keep up.

Soon, Organa Labs will expand its production line in a much larger space in a 160,000 sq ft facility OpenVape is building on 12 acres in northern Denver. “We’re in uncharted territory,” Mr Morgan says.
 
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