My brother in law sells Hyundais and came from a Kia dealership. A nicely equipped Kia and Hyundai can easily be copped under 30k
Go on the Kia website now and they have 6 cars under 30k MSRP
8 for Hyundai
7 for Nissan
4 Chevys
6 Hondas
7 Toyotas
No car sells for its MSRP, between trim levels, taxes, and fees, you're thousands over its base price.
You're not driving a Kia Soul or Seltos, and you're certainly not doing it in the lowest trim. People expecting others to do so to remain under a limit is why I can't agree with the paradigm on car payments.
Hyundai's only 3 cars under 30K MSRP are the Electra hybrid and Sonata gas and hybrid. The Electra is 29.8K "as shown". The other 2 are in the mid-high 30s as shown. So, I'm not sure what "nicely equipped" means when the sites themselves show you a car well over its MSRP when actually equipped.
2 of Chevy's are easily clearing 30 when all said and done.
You're not driving a Nissan Kicks, and one of the 2 versions is 10K higher "as shown" than its MSRP. You're not driving a Versa. The Rogue and Leaf are 29K and hitting 40K as shown.
Just about every Honda will clear 30K all said and done outside of the most basic Civic.
Everyone is not buying a Corolla. Every other Toyota will clear 30K.
Everyone is also not buying a hybrid/electric car.
The fact that 30K is the threshold for a:
Kia Soul
Basic Hyundai Electra
Chevy Trax/Trailblazer
Basic Civic
Toyota Corolla/Corolla Cross
Is my point, and something I said in a thread the other week. So everyone in America must drive the same 6 economy cars to fit under the Coli definition of affordable.