Saw this on ESPN, opened it up to make a smiley out of the picture
http://espn.go.com/espn/feature/sto...-carmelo-anthony-wants-bulletproof-reputation
http://espn.go.com/espn/feature/sto...-carmelo-anthony-wants-bulletproof-reputation
Anthony recently started a tech investment firm -- "my big push for greatness in the future," he calls it -- and now he is obsessing over how to grow his influence. He wants to brand himself as the "tech pioneer athlete," he says. He wants to be known in 20 years not only as "the basketball player but also as the innovator, the business tyc00n." He wants to invest in startups and multiply his bank account by 100, because maybe billions can solidify a reputation in ways that millions can't.
Most of his decisions since then have been made with money in mind -- leaving Syracuse after his freshman year despite his mother's pleas for him to stay in school, because he knew he would be drafted at worst third; buying a 21,000-square-foot estate in Denver even though he sometimes lived in that mansion all by himself; calling Jeremy Lin's 2012 contract with the Rockets "ridiculous" because it was too high. Along the way he developed obscure high-end habits that tended to show off his wealth: Nicaraguan cigars. Italian top hats. Ascot ties. Rare red wines. Vintage sneakers. Installation art. Ralph Lauren and Gucci. He hired a New York stylist to buy his outfits and deliver them with personal instructions about when and how they should be worn. He still wanted to look like the guy with the most cash in his pocket -- like the kid from the Pharmacy who had navigated his way to the top.
"People say I am all about more money, but it's not like that," Anthony says. "It's about having the appearance of someone with success. Image and reputation matter to me. If you're being honest, they matter to everybody. Money is about people thinking of you as someone who does well."



