Champion: How a 100 Year Old Brand Became Cool Again

[morris]

 

[IShotTheSheriff]

whats in the video? sorry to be lazy but i feel they just paid celebs to rock it and the sheep followed... its rather simple...

them joints were walmart brand... but you get some notable celebrities to rock it then boom...

 

[JBoy]

I have some gray Champion sweat pants I got a few years back and that shyt might be the most comfortable pants I have ever had

 

[hatealot]

I was shocked to see Champion back in rotation, we never rocked the big label champion logo. You either had the cone head hoody(which I cant find anymore) or the sweatshirt with just the logo on it. Pull up to someone building and see 10 folks with cone heads under the pelles, didn't know what type of shyt you was walking in.

But it wasnt the big C on it, it was the smaller version. I really cant find the original Conehead/Pointy hoody anymore.

 

[Actually6Foot3]

Without even clicking on the video I know you should do 2 things

1. Supreme collaboration
2. Get you old shyt into Urban outfitters

These streetwear nikkas seem to make everything trendy

 

[Cave Savage]

People have been wearing Champion hoodies in New York for a while now

It's only the sneakers that were seen as uncool

 

[Knowledge]

All's I know is back when I needed some running shoes for my PT test back in 2011 I went to Target and bought some champion shoes and a hoodie for like $30 total. I got clowned to high heaven for that.....now nikkas trying to sell me champion hoodies in shyt for like $60 like it's a steal

 

[El Poyo Loco]

Years ago I could go into Modells and get a sweatshirt/pants set for $20 hoodies for $10 pack of socks for $5



Them shyts mad comfortable

 

[Luxury Tax]

I was shocked to see Champion back in rotation, we never rocked the big label champion logo. You either had the cone head hoody(which I cant find anymore) or the sweatshirt with just the logo on it. Pull up to someone building and see 10 folks with cone heads under the pelles, didn't know what type of shyt you was walking in.

 

[Kiyoshi-Dono]

Responsible for resurgence...
Ain’t never been the same..

 

[Antwon Mitchell]

I remember when Champion used to be Payless Shoes / Burlington Coat factory level but then all of a sudden it's become a top brand among high schoolers & young adults. However it's mainly their hoodies, sweatpants & jackets that have become top sellers for the company. I don't see many people rocking the sneakers might be because as I said before it's Payless Shoes, Walmart & Target level.

 

[TRY GOD]

Champion never been out of style.

Be for hip hop, they were the premier athletic clothing, remember NBA used to make their official jerseys from champion before opening up the licence. Reverse Weave has always and still is the most superior sweats. Then of course hip hop, but mostly blacks in general been rocking champion, cause it was affordable, we were always doing something athletic when we were young before the internet, and its just a staple like a pair of hanes or fruit of the loom is for underwear.


Supreme just helped to elevate champions profile as a fashion brand. But I would never wear it fashion wise (unless it was supreme). Just the basic reverse weave for me

 

[peppe]

I never been in style here whats coming back is FILA. it used to be frowned up but no celebs are bringing it back and everyone is jumping on the band wagon

 

[1thouwow]

The hoodies were never out of style. They must have hired a new feigned tho, bc their other products look decent too.

 

[LightSkinYeshua]

They selling the fleece hoodies and sweat pants for $15-$20 at modells. Coped me a fleece sweater and that shyt is mad warm.