Chase Banks On Stephen Curry In New Sponsorship Deal For NBA Star
In January, JPMorgan Chase announced a naming rights deal for the Golden State Warriors’ new arena, which is expected to open in 2019. The 20-year agreement ranks as one of the biggest naming rights deals ever. The bank unveiled another prized NBA catch Sunday with a multi-year endorsement deal with Warriors’ point guard Stephen Curry. Chase announced the news over Twitter ahead of the Warriors’ nationally televised game Sunday against the Los Angeles Lakers.
Chase is the latest endorsement partner for Curry, whose profile has skyrocketed since leading the Warriors to the title last year and winning the NBA MVP award. Curry signed a three-year deal with Brita water in December. Other partners include Under Armour, Kaiser Permanente, Unilever’s Degree, JBL, Muscle Milk and Fanatics. Curry will bank an estimated $12 million this season off the court with his earnings potentially doubling next season. He is quickly rising up the ranks of the NBA’s top-earning endorsement stars.
Curry ranks as the NBA’s most appealing, aspirational and influential star, according to research firm Repucom. He is the only athlete to finish first in their sport in the seven attributes Repucom tracks about celebrities. His endorsement score ranks No. 9 overall among the 3,800 celebrities that Repucom tracks, ahead of Taylor Swift, Oprah Winfrey and just about every other person on the planet.
Curry has been a boon to Under Armour with its basketball shoe business up 250% last year to $154 million thanks entirely to the performance of the Curry One and Curry Two. The Baltimore-based firm is still a bit player in basketball with just 3.6% market share (up from 1% in 2014), according to research firm SportsOneSource.
“Curry is a phenomenon, and Under Armour will continue to ride his wave,” says SportsOneSource analyst Andy Annunziata. He expects UA to expand the size offerings of the sneaker this year to further boost sales. Curry could add as much as $14 billion in market value to the Baltimore-based firm, according to a recent Morgan Stanley report. Under Armour’s current market value is $18 billion.
In January, JPMorgan Chase announced a naming rights deal for the Golden State Warriors’ new arena, which is expected to open in 2019. The 20-year agreement ranks as one of the biggest naming rights deals ever. The bank unveiled another prized NBA catch Sunday with a multi-year endorsement deal with Warriors’ point guard Stephen Curry. Chase announced the news over Twitter ahead of the Warriors’ nationally televised game Sunday against the Los Angeles Lakers.
Chase is the latest endorsement partner for Curry, whose profile has skyrocketed since leading the Warriors to the title last year and winning the NBA MVP award. Curry signed a three-year deal with Brita water in December. Other partners include Under Armour, Kaiser Permanente, Unilever’s Degree, JBL, Muscle Milk and Fanatics. Curry will bank an estimated $12 million this season off the court with his earnings potentially doubling next season. He is quickly rising up the ranks of the NBA’s top-earning endorsement stars.
Curry ranks as the NBA’s most appealing, aspirational and influential star, according to research firm Repucom. He is the only athlete to finish first in their sport in the seven attributes Repucom tracks about celebrities. His endorsement score ranks No. 9 overall among the 3,800 celebrities that Repucom tracks, ahead of Taylor Swift, Oprah Winfrey and just about every other person on the planet.
Curry has been a boon to Under Armour with its basketball shoe business up 250% last year to $154 million thanks entirely to the performance of the Curry One and Curry Two. The Baltimore-based firm is still a bit player in basketball with just 3.6% market share (up from 1% in 2014), according to research firm SportsOneSource.
“Curry is a phenomenon, and Under Armour will continue to ride his wave,” says SportsOneSource analyst Andy Annunziata. He expects UA to expand the size offerings of the sneaker this year to further boost sales. Curry could add as much as $14 billion in market value to the Baltimore-based firm, according to a recent Morgan Stanley report. Under Armour’s current market value is $18 billion.
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