When Activision Blizzard CEO (ATVI) Bobby Kotick said yesterday his company needed to work on
penetrating the Chinese market, he wasn't kidding. The company's
World of Warcraft: Wrath of the Lich King,
a blockbuster hit in the West, has been banned from sale in China by Chinese government censors.
China-based
JLM Pacific Epoch: The government has rejected two
applications by the second expansion for The9's (Nasdaq:NCTY) licensed MMORPG
World of Warcraft, "Wrath of the Lich King," since China's Spring Festival (January 25 - February 1), reports Sohu quoting unnamed sources. The applications were rejected due to content that didn't meet requirements, including a city raid and skeleton characters; the submitted version did not contain WLK's Death Knight first hero class, said the insider.
Read more:
http://www.businessinsider.com/new-world-of-warcraft-banned-in-china-2009-3#ixzz2prD0f2wr