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MAJOR MEDIA OUTLETS THAT USE INVASIVE USER TRACKING ARE LOBBYING AGAINST REGULATION
The “surveillance advertising” industry makes online news possible.
NEWS OUTLETS ENTRUSTED with promoting transparency and privacy are also lobbying behind closed doors against proposals to regulate the mass collection of Americans’ data.
In a filing last week, the Interactive Advertising Bureau, a trade group, reported it was lobbying against a push at the Federal Trade Commission to restrict the collection and sale of personal data for the purpose of delivering advertisements. The IAB represents both data brokers and online media outlets that depend on digital advertising, such as CNN, the New York Times, MSNBC, Time, U.S. News and World Report, the Washington Post, Vox, the Orlando Sentinel, Fox News, and dozens of other media companies.
In December, the advocacy group Accountable Tech petitioned the FTC calling for regulation of what it calls “surveillance advertising”: the process of collecting mass data on users of popular apps and websites and creating profiles of those users based on location, age, sex, race, religion, browsing history, and interests in order to serve targeted ads. The industry has grown in leaps and bounds, now generating billions in revenue, but has so far faced limited regulation in the U.S.
Major media corporations increasingly rely on a vast ecosystem of privacy violations, even as the public relies on them to report on it.
In a letter, IAB called for the FTC to oppose a ban on data-driven advertising networks, claiming the modern media cannot exist without mass data collection. “Data-driven advertising has actually help preserve, and grow, news outlets since its inception over twenty years ago,” the letter said. “The thousands of media companies and news outlets that rely on data-driven advertising would be irreparably harmed by the Petition’s suggested rules.”
“Almost all [of these] sites are trapped in a system of surveillance capitalism, in which they either steal data or rely on technology that steals data.”
Major Media Outlets That Use Invasive User Tracking Are Lobbying Against Regulation
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The “surveillance advertising” industry makes online news possible.
NEWS OUTLETS ENTRUSTED with promoting transparency and privacy are also lobbying behind closed doors against proposals to regulate the mass collection of Americans’ data.
In a filing last week, the Interactive Advertising Bureau, a trade group, reported it was lobbying against a push at the Federal Trade Commission to restrict the collection and sale of personal data for the purpose of delivering advertisements. The IAB represents both data brokers and online media outlets that depend on digital advertising, such as CNN, the New York Times, MSNBC, Time, U.S. News and World Report, the Washington Post, Vox, the Orlando Sentinel, Fox News, and dozens of other media companies.
In December, the advocacy group Accountable Tech petitioned the FTC calling for regulation of what it calls “surveillance advertising”: the process of collecting mass data on users of popular apps and websites and creating profiles of those users based on location, age, sex, race, religion, browsing history, and interests in order to serve targeted ads. The industry has grown in leaps and bounds, now generating billions in revenue, but has so far faced limited regulation in the U.S.
Major media corporations increasingly rely on a vast ecosystem of privacy violations, even as the public relies on them to report on it.
In a letter, IAB called for the FTC to oppose a ban on data-driven advertising networks, claiming the modern media cannot exist without mass data collection. “Data-driven advertising has actually help preserve, and grow, news outlets since its inception over twenty years ago,” the letter said. “The thousands of media companies and news outlets that rely on data-driven advertising would be irreparably harmed by the Petition’s suggested rules.”
“Almost all [of these] sites are trapped in a system of surveillance capitalism, in which they either steal data or rely on technology that steals data.”
Major Media Outlets That Use Invasive User Tracking Are Lobbying Against Regulation
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