We all have read or heard about this term in life... Its been discussed in the rap game before by industry giants like Jay Z sayin it doesnt exist...

My real question tho, is whats the purpose of signin established artists n shelvin' them
Im pretty sure you gone have to pay an artist with a large fanbase a fee just to sign to your label, but why do this when the mufuka aint gone drop an album n u wont be gettin any money from him? Is that when the supposed ''tax write off'' myth kicks in n u get a compensation from a havin a muthafukka doin nothin?
Lots of examples, rakim to aftermath, busta rhymes n 20 other muthafukkaz on cash money, MOP to G unit, etc...
If I had a music label I would only do this to lock them up in 360 deals n eat off their show money, but there gotta be a real benefit, or is it just a bet record labels make on these artists n later based on market research they find out they will be losin money on them?
Then why not do the market research before signin them
?
Another example is Lil Wayne, Birdman didnt drop the Carter V cuz then he would activate a 10 million dollar to lil wayne clause?
Someone school me on this subject please...

My real question tho, is whats the purpose of signin established artists n shelvin' them
Im pretty sure you gone have to pay an artist with a large fanbase a fee just to sign to your label, but why do this when the mufuka aint gone drop an album n u wont be gettin any money from him? Is that when the supposed ''tax write off'' myth kicks in n u get a compensation from a havin a muthafukka doin nothin?
Lots of examples, rakim to aftermath, busta rhymes n 20 other muthafukkaz on cash money, MOP to G unit, etc...
If I had a music label I would only do this to lock them up in 360 deals n eat off their show money, but there gotta be a real benefit, or is it just a bet record labels make on these artists n later based on market research they find out they will be losin money on them?
Then why not do the market research before signin them
?Another example is Lil Wayne, Birdman didnt drop the Carter V cuz then he would activate a 10 million dollar to lil wayne clause?
Someone school me on this subject please...
