Coli "industry" nikkas/youngins - how are videos promoted and do they matter?

[dora_da_destroyer]

so do videos even matter anymore? how do people promote them and how do you find out? just a drop on twitter/blogs/IG? do yall care about music videos? do you watch them more than once (besides the ones yall fap to )?


this one area that really seems so different than it was for us growing up where we had music video channels and daily countdowns (TRL, 106 & Park, Weekend Countdown) and spent the day at a friend's house watching music videos.


real talk, i'm just too old to care about watching videos to understand their impact. i'll pull up a video on youtube just to hear the song, not to watch it. that said, there's hella songs i'll pull up and be surprised it had a real video. this just happened with jhene aiko's "sativa", had no clue this song had a video...

 

[Piff Perkins]

Budgets for videos are small as fukk now, they don't have the importance they once had. People consume music differently, nobody is really watching TV to peep the latest video. Sometimes you see a big budget video but not often. That All The Stars vid looks expensive. Can't think of many more recently. Mask Off's video too.

Plus it's cheaper to shoot now. Don't gotta rent a helicopter for those type of shots anymore: just get a drone which is way cheaper.


Videos are more about creating viral moments and social media chatter. Plus streaming numbers.

 

[CrimsonTider]

Budgets for videos are small as fukk now, they don't have the importance they once had. People consume music differently, nobody is really watching TV to peep the latest video. Sometimes you see a big budget video but not often. That All The Stars vid looks expensive. Can't think of many more recently. Mask Off's video too.

Plus it's cheaper to shoot now. Don't gotta rent a helicopter for those type of shots anymore: just get a drone which is way cheaper.


Videos are more about creating viral moments and social media chatter. Plus streaming numbers.

This is exactly what Jay z tried to do with the 4:44 videos he's just at the point where the the larger of the hiphop audience doesn't care about him like that

 

[Black Ball]

It's mad times where I'll be randomly searching youtube and see a video from an artist that I fukk with, and be shocked there is a video for some of their songs.

 

[CrimsonTider]

so do videos even matter anymore? how do people promote them and how do you find out? just a drop on twitter/blogs/IG? do yall care about music videos? do you watch them more than once (besides the ones yall fap to )?


this one area that really seems so different than it was for us growing up where we had music video channels and daily countdowns (TRL, 106 & Park, Weekend Countdown) and spent the day at a friend's house watching music videos.


real talk, i'm just too old to care about watching videos to understand their impact. i'll pull up a video on youtube just to hear the song, not to watch it. that said, there's hella songs i'll pull up and be surprised it had a real video. this just happened with jhene aiko's "sativa", had no clue this song had a video...

Kids definitely care about music videos but its more on the side of watching the artist you are a big fan of.

 

[Piff Perkins]

This is exactly what Jay z tried to do with the 4:44 videos he's just at the point where the the larger of the hiphop audience doesn't care about him like that

This is a good/interesting point. I thought 4:44's rollout was masterful. The way they doled out high quality videos with big name directors and actors was impressive. The problem was...the album didn't really hit with people. The biggest song on the album just went gold last week. Then there's the issue of Tidal having the videos exclusively for 1-3 weeks before it hits Youtube.

On the flip side imagine if a big album last year, like DAMN or More Life, had a video rollout like 4:44. It would have worked pretty well right? Of course both albums were huge without that type of focus on visuals. DAMN had noteworthy videos but it's not like it had Ava DuVernay and Issa Rae directed videos like 4:44 lol, featuring big stars+Beyonce.

 

[mobbinfms]

People were arguing in that Drake thread that the video is the single most important promotional tool. that posting a video on YouTube is “finessing” and “cheating” your way to undeserved streams. Kendrick’s Humble was the example.

It made zero sense and no one in that thread could justify it.
@WickedGames @thewiseman

 

[Kilgore Trout]

I work in video and it’s pretty much dead


Grants are drying up and unless you’re a drug dealer most people don’t have the money to do an effective video.


The best video directors are working for Apple Music.

 

[Iceson Beckford]

Depends on the type of artist.
.
Id say Beyonce, Jay, Kendrick, Travis Scott, Kanye,Asap Rocky, Future and a few others genuinely enjoy using visuals as a creative outlet and have the budget to do so.

You just need to market your lifestyle(stunt) and this can be done for free via Instagram.

Even tho it’s not from my generation, Id love for Movie soundtracks and more value on videos to return

 

[1thouwow]

I never seen half the videos to my current favorite songs

 

[thewiseman]

People were arguing in that Drake thread that the video is the single most important promotional tool. that posting a video on YouTube is “finessing” and “cheating” your way to undeserved streams. Kendrick’s Humble was the example.

It made zero sense and no one in that thread could justify it.
@WickedGames @thewiseman

Fam, why are you tagging me? We already settled this.

 

[WaveGang]

From my understanding artists pay for videos out they own pocket too

 

[Shadow King]

Videos, particularly for rising artists, are about shock value/viral potential. Nothing more, nothing less.

This is a good/interesting point. I thought 4:44's rollout was masterful. The way they doled out high quality videos with big name directors and actors was impressive. The problem was...the album didn't really hit with people. The biggest song on the album just went gold last week. Then there's the issue of Tidal having the videos exclusively for 1-3 weeks before it hits Youtube.

On the flip side imagine if a big album last year, like DAMN or More Life, had a video rollout like 4:44. It would have worked pretty well right? Of course both albums were huge without that type of focus on visuals. DAMN had noteworthy videos but it's not like it had Ava DuVernay and Issa Rae directed videos like 4:44 lol, featuring big stars+Beyonce.

See I didn't even know 4:44 had an videos.

 

[re'up]

Almost never watch them anymore, it just doesn't matter much to me, I feel like I have seen it all, and they are mostly tiresome.

The younger generation, because of the easy access through phones, and youtube, plus exposure through social media is really into videos. That's how they see and listen to a lot of the music.

Part of it is, back then, it was a way to "see" the artist, and now many are so exposed podcasts, interviews, instagram.

I'm 32

 

[Art Barr]

Kids definitely care about music videos but its more on the side of watching the artist you are a big fan of.

All the video numbers are flodged.
All the internet number recognition marketing site to site or whatever is fraudulent.

Art Barr