Lloyd Banks
Age: 30
Albums: The Hunger For More (2004), Rotten Apple (2006), H.F.M. 2 (Hunger For More 2) (2010)
For a brief period, Lloyd Banks was the !!. Back in the early days of 50 Cents career, when he was absolutely destroying the mixtape game along with his G-Unit cohorts, Banks was primed to be the next to blow after 50.
And why not? Back then the the Punchline King was earning his crown with every laugh out loud bar (She can get me off like Cochran) and occasionally outshining 50 (they didnt call it Banks Victory for nothing).
Although Banks debut, The Hunger For More, was a success (he scored a hit single and a platinum plaque) his album wasnt the full blown G-Unit classic it should have been (that was Games debut album) and it wasnt even the best G-Unit album of that year (that was Young Bucks debut).
Which is fine, he was a young rapper whod have more shots. The problem was, his second album suffered from a sophomore slump and G-Units stronghold on the game was coming to an end.
Banks would have faded into complete irrelevancy if it wasnt for his Juelz Santana-assisted single, "Beamer, Benz, or Bentley," which renewed interest in the Queens-bred lyricist. His third album was a strong effort but it was too little, too late for him to fulfill his promise from nearly a decade ago.
Coupled with 50 recently calling him out for laziness, hes left fans and critics alike saying, Damn homie, in high school you was the man homie, the !! happened to you?
Canibus
Age: 37
Albums: Can-I-Bus (1998), 2000 B.C. (Before Can-I-Bus) (2000), C True Hollywood Stories (2001), Mic Club: The Curriculum (2002), Rip the Jacker (2003), Mind Control (2005), Hip-Hop For Sale (2005), For Whom the Beat Tolls (2007), Melatonin Magik (2010), C of Tranquility (2010), Lyrical Law (2011)
It might hurt some of his Internet fanboys to hear this, but no rapper wasted their moment in the sun quite like Canibus did. When he first came out, Canibus was seen as a lyricist with a gruff voice and enough syllables to make your head spin. In other words, he was hardcore raps answer to the "jiggy" players of the day. To top it off, he got into a high profile beef with LL Cool J and unleashed one of the best hip-hop diss songs of all time.
But when he dropped his absolute fail of a debut album he squandered his best chance of making a classic and becoming a true star. He would later blame his shortcomings on producer Wyclef Jean, which was fine, but his subsequent albums werent any better and as time went on, the general public lost interest in hearing a guy rap like he was reciting the dictionary.
(Sidebar: Canibus also deserves to be taken to task for his series of absolutely bizarre decisions. Were not just talking about him recently dissing J. Cole for no reason and then apologizing about it. Or the time he started dissing Eminem for no reason. But for doing things like showing up to the VMAs in silver body paint. Seriously, what the !! was that?)
Juelz Santana
Age: 29
Albums: From Me To U (2003), What The Game's Been Missing! (2005),
Juelz Santana had it all. He was down with Dipset, he was steadily improving as a rapper, he contributed to classic albums (Diplomatic Immunity, Purple Haze), was on hits (Oh Boy, "Hey Ma," "Run It"), and scored his own hits ("There It Go (The Whistle Song)"). He was young, fresh, had street cred, and the girls liked him.
So what if his first two albums werent perfect? By 2007, Juelz was poised to break out thanks in part to his excellent Just Blaze-produced single, The Second Coming. He was homeboys with the Best Rapper Alive, Lil Wayne (back when he really was the Best Rapper Alive), and they were going to do an album together, I Cant Feel My Face.
What went wrong? Well, his album Born To Lose, Built To Win was endlessly delayed and has yet to be released. Ditto for his collaborative album with Wayne. Combine that with Dipsets brief but poorly timed breakup and youll see why Santana missed his moment when he could have made a classic.
The saddest part about all this was when, in the midst of the groups turmoil, Camron called out Santana for being a drug addict. We cant say that its certainly true, but it could explain Santanas severe lack of productivity. Still, heres to hoping he can come back like crushed up Adderall cooked crack.
Ras Kass
Age: 39
Albums: Soul On Ice (1996), Rasassination (1998), Institutionalized (2005), A.D.I.D.A.S. (All Day I Dream About Spittin) (2010)
Everyone can agree that Ras Kass is a great lyricist. Hes always had a!!y attitude that made him seem convinced that he was the greatest rapper ever. Too bad he couldnt find the greatest producers. His first two albums were marred by !!ty production unworthy for a rapper of his talents.
Right when he seemed like he was on the verge of putting it all together on third album, Van Gogh (which featured production from DJ Premier and Dr. Dre), he ran into label troubles and later an unfortunate arrest for D.U.I. which landed him in jail. The double whammy k!lled his momentum and his career has never been the same since.
Big L
Age: 24 (at the time of his [rip])
Albums: Lifestylez Ov Da Poor & Dangerous (1995), The Big Picture (2000), 139 & Lenox (2009), Return of the Devil's Son (2010), The Danger Zone (2011)
Big L was a fantastic rapper who was sadly only able to essentially make two albums. Although his debut, Lifestylez Ov Da Poor & Dangerous, had many flashes of brilliance that showcased his wit and rhyme style, it suffered from poor production and felt more patched together than a thematically unified project.
His second album was released shortly after his [rip] but it only cemented his legacy as someone who was about to blow but never did. And spare us the whole But you dont know about his underground classics! because as the great Zadie Smith points out, all those rare freestyles are easily found on YouTube.
A number of posthumous Big L albums have been released in recent years, though they were largely ignored. In the end, when Ls name is brought up in both G.O.A.T. and underrated discussions, its all just a reminder that "dead rappers get better promotion."