Check the Ring MMA thread, I said months ago that he would never fight at 145 again when he took the first Diaz fight. I do think that being the first fighter to hold two belts simultaneously was something that both Dana/Conor's team were interested in promoting which is why they didn't strip him until now
Definitely.
Like I said, you have to give credit to UFC, they know how to market.
People keep saying oh well this stars gone, they're going to fall out then within months a new star emerges.
They are a well oiled machine PR wise right now.
They had people really believing rousey could fight men and shyt.