Kanye West Is Going to Brick and It's Going to Hurt
Kanye West’s seventh studio album remains a mystery. No one knows if it is finished, if he’s scrapped several versions of it, if he’s still tinkering with it, or if it’s been sitting somewhere, done, for months. Seth Rogen heard a live version of one, rapped to him in a van by Kanye himself, in December. Theophilus London heard one three times back to back, or tweeted that he did before swiftly retracting, a few months before that. The title keeps changing: It was going to be called So Help Me God for a bit, and now, apparently, he’s calling it SWISH, which seems about as likely to stick as Good Ass Job. It might come out in a few hours, or tomorrow, or months from now. The only thing that seems clear is that Kanye cares less about this album than any other he’s ever made.
This is not speculation: He said so, more or less, in a Paper Magazine interview. "Right now, over 70 percent of my focus is on apparel," he declared, a grim calculus for his music. Last week, in an interview with Ebro and Nessa that seemed arranged largely for him to debunk rumors that he’d been thrown out of a Chuck E. Cheese, he stressed that he was working on the project "slowly", so that he can "deliver the innovation that I know I can." He also seems to be distancing himself, daily, from Yeezus, the first of his projects to win no Grammys, and the one with his lowest-ever sales—even lower than My Beautiful Dark Twisted Fantasy. At his Governors Ball performance before Yeezus was released, he boldly declared that he had no interest in the radio, but he seems to have backpedaled a bit on that statement. "That was a joke," he told the iHeartMedia Music Summit this year. He distanced himself even further last February during an interview with Power 105, calling Yeezus "a protest of music….I didn’t even have no music. I just let y'all have a little music on 'Bound,' but that was it. But this album is just embracing the music, embracing joy and just being a service to the people.".......
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Hip Hop
