Cowboys Save NFL From Ratings Disaster

Dwight Howard

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As NFL ratings have recovered from steep losses, the league and TV networks can thank one team in particular for helping to salvage the season: the Dallas Cowboys.

Through week 16, five of the six most-popular games featured “America’s Team” and its rookie stars, rushing leader Ezekiel Elliott and quarterback Dak Prescott, according to ESPN. In the second half of the season, the Cowboys averaged 23.7 million viewers -- more than last year’s World Series (23.4 million) and NBA Finals (20.2 million), according to data from Fox, which carried Dallas games the most. Late-season games showed double-digit gains.

“There’s not another brand in American sports that delivers that kind of impact,” said Michael Mulvihill, Fox Sports’ executive vice president of research. The Cowboys “have always been the most popular team. Now we have a resurgence, and that’s great.”

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Cowboys Save NFL From Ratings Disaster, With Super Bowl in Sight
 

broller

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Cowboys might get some calls in the post-season then. Cowboys-Steelers or Cowboys-Patriots Super Bowl would have Goodell smiling.
 
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