Culture Vulture: I'm Breaking Up with Drake

[OfTheCross]

some highlights:

I got a "Take Care" tattoo after a particularly messy breakup, a Drake move if there ever was one. I gazed into the abyss of millennial cliche, and the abyss gazed back.

But it’s not really about "soft" versus "hard," and it never was. It’s about Drake seriously positioning himself as the best rapper alive, and finally getting away with it.

Watching Drake frolic in front of Meek and Nicki memes in an Evil Knievel suit Monday night didn’t feel triumphant at all. Mind you, this is the guy who, in 2011, said the thing he feared most about his generation was the popularity of Tumblr: "Instead of kids going out and making their own moments, they’re just taking these images and living vicariously through other people’s moments." The same guy who declared, "fukk going online, that ain’t part of my day" on "Energy" earlier this year. "Twitter isn’t real," he scoffed when I attended his CRWN interview with Elliott Wilson in 2013. "That’s a terrible medium to exist in." Frankly, he wasn’t wrong.

There’s currently a Sprite campaign featuring limited-run cans printed with lyrics from four rappers: Nas, Rakim, Biggie, and most prominently, Drizzy himself. "On a mission trying to shift the culture," goes one, quoting "Tuscan Leather". Three of the most revered rappers in the genre’s history, and a guy who may or may not write his own rhymes, who just performed in front of some unfunny memes to near-unanimous adulation.

But of course Drake found a way to make memes, our nation’s greatest pastime, feel lame and cynical.

Drake is the corporate exec piggybacking off the sweat of impressionable youth with unpaid internships; you will be compensated in experience, though, and you can’t put a price tag on experience!

Are we ever going to talk about how deeply dubious Drake’s hallowed co-sign has revealed itself to be? Has it ever approached anything like genuine mentorship or long-term investment, or is he just ensuring breakout artists get remembered as "that guy with the Drake remix"? Where is OVO-signee Makonnen’s single, EP, anything? What happened to that Sauce Twinz collab he went out of his way to promise? Did this fukking guy really take Toronto unknown Ramriddlz completely off his own single, hook and all, and present it as a"remix"?

There was a distinct moment during the OVO Fest set where things immediately flipped from corny but ultimately harmless to legitimately toxic: an unfunny, badly-edited image of a bride and groom, with Nicki’s head edited onto the man and Meek’s onto the woman.

Never mind the delusional mental gymnastics required for a guy who built an empire off projections of sensitivity and simpering anecdotes refusing to let go of a single hook-up of the past decade to declare "No woman ever had me star-struck." Never mind the years of lyricaland visual receipts of Drake’s shameless, performative thirst for the woman who gets dragged for everything he gets dapped for.

Drake is the chilling logical extreme of the beta male’s triumph over the last decade: the ultimate evolution of the nerd turned jock, forever working every angle of his underdog status

Op-Ed: I'm Breaking Up With Drake



b-b-b-but. his fans won't care

 

[SithLawd]

This insignificant thot got a take care tattoo

da fuk is wrong with some people


eta: this a w for drake for no longer having this unstable stan

 

[ManxOfxThexYear]

People are idiots about getting tattoo's like this

:fpb:

 

[MaxBundles]

What's with all these types of threads?
Why should we care of the opinion of some random person?

 

[KillbertArenas]

The Drake brand is dying and its well deserved..

6 Fraud

 

[KOohbt]

This is just weird.

 

[wickedsm]

i stopped reading after this broad talked about getting a drake tatt after a breakup


stupidest shyt Ive read on the internet today

 

[Paper Boi]

 

[Mastamimd]

i stopped reading after this broad talked about getting a drake tatt after a breakup


stupidest shyt Ive read on the internet today

This

 

[Ayo]

Drake is the chilling logical extreme of the beta male’s triumph over the last decade: the ultimate evolution of the nerd turned jock, forever working every angle of his underdog status

 

[Jerz-2]

This article straight shytted on Aubrey.

#TheShift

 

[AkaDemiK]

fukkin WEIRDOS

 

[Retired Account]

The author

 

[A-Train]

But of course Drake found a way to make memes, our nation’s greatest pastime, feel lame and cynical.

 

[JerseyBoy23]

Uh oh hipsters and feminists are turning on Drake.

Drake is the chilling logical extreme of the beta male’s triumph over the last decade: the ultimate evolution of the nerd turned jock, forever working every angle of his underdog status that may or may not have ever been merited but certainly isn’t anymore.

So this is how hipsters react when they get to see their first beef up close? Don't get me wrong I'm a "millennial" too but I've seen much worse than Drake has done in beefs.