Labels no longer view videos as a viable investment
with very little outlets that actually play videos
and often time they let the artist come out their own pocket for the videos
their content with the streaming revenue
low cost with high returns
Ross ate up the budget at def jam this quarter with Rozay resigning a new deal at the newly restructured Def Jam which is basically surviving off scraps from Universal which wants to turn it into an all digital aggregator aka Tunecore
"My new deal at Def Jam just set me for life" - Rick Ross "Supreme"
“Def Jam see me as a threat now, 100 mil any less is a letdown.”- RICK ROSS "What a Shame"
Universal Music Group, the giant record company that sells almost 40 percent of the world’s music, made a series of structural changes on Tuesday, splitting up one of its major divisions and displacing Barry Weiss, the former Sony executive who was brought in three years ago to run the company’s East Coast operations.
In the reorganization, the Island Def Jam Music Group, one of the four umbrella units for Universal’s dozens of record labels, “will cease to exist,” according to a news release. Instead, its constituent labels, including Def Jam (home to superstars like Rihanna and Kanye West), Island (Bon Jovi, Justin Bieber) and Motown, will operate separately, with some changes in their leadership and operations.