Derek Jeter reneged on Frigo underwear contract: lawsuit
Derek Jeter reneged on Frigo underwear contract: lawsuit
After signing a three-year contract to promote Frigo underwear in 2011, Derek Jeter got cold feet in 2013, a lawsuit alleges.
Boxers or briefs? Neither for Derek Jeter.
The former Yankees slugger backed out of a deal to promote an upscale underwear line because he felt rapper 50 Cent would make the brand too “urban,” according to reports.
Jeter is being sued in Sweden for reneging on his promise to promote the undie brand Frigo, according to a lawsuit obtained by TMZ.com.
Jeter signed a three-year deal in 2011 to be a director of the company and agreed to participate in major publicity events, the suit alleges.
But the baseball great got cold feet in 2013, telling the company he didn’t want his relationship with the company made public during its U.S. launch.
When Frigo signed rapper 50 Cent, pictured, as a brand ambassador, Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
When Frigo signed rapper 50 Cent as a brand ambassador a year later Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
The high-end undergarments were created “to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind,” according to the Frigo website.
Earlier this year, 50 Cent stripped down to just his skivvies to promote the new brand.
50, whose real name is Curtis Jackson, took to social media to share shots of himself wearing nothing but bottoms.
He also took to Instagram in 2014 to brag about his deal with the upstart company.
“I just did a deal for $78 million for underwear. What did you m****f***** do today? Lllllllllooooolllllllllll #Boom #FRIGO’” Jackson wrote.
The brand also counts former Giants kicker Steve Weatherford, hip-hop producer Timbaland and Knicks forward Carmelo Anthony as devotees.
Frigo majority owner Mathias Ingvarsson claims Jeter’s actions have cost them $30 million and he wants the shortstop to pony up $4.7 million in damages, the suit says
Derek Jeter reneged on Frigo underwear contract: lawsuit
After signing a three-year contract to promote Frigo underwear in 2011, Derek Jeter got cold feet in 2013, a lawsuit alleges.
Boxers or briefs? Neither for Derek Jeter.
The former Yankees slugger backed out of a deal to promote an upscale underwear line because he felt rapper 50 Cent would make the brand too “urban,” according to reports.
Jeter is being sued in Sweden for reneging on his promise to promote the undie brand Frigo, according to a lawsuit obtained by TMZ.com.
Jeter signed a three-year deal in 2011 to be a director of the company and agreed to participate in major publicity events, the suit alleges.
But the baseball great got cold feet in 2013, telling the company he didn’t want his relationship with the company made public during its U.S. launch.
When Frigo signed rapper 50 Cent, pictured, as a brand ambassador, Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
When Frigo signed rapper 50 Cent as a brand ambassador a year later Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
The high-end undergarments were created “to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind,” according to the Frigo website.
Earlier this year, 50 Cent stripped down to just his skivvies to promote the new brand.
50, whose real name is Curtis Jackson, took to social media to share shots of himself wearing nothing but bottoms.
He also took to Instagram in 2014 to brag about his deal with the upstart company.
“I just did a deal for $78 million for underwear. What did you m****f***** do today? Lllllllllooooolllllllllll #Boom #FRIGO’” Jackson wrote.
The brand also counts former Giants kicker Steve Weatherford, hip-hop producer Timbaland and Knicks forward Carmelo Anthony as devotees.
Frigo majority owner Mathias Ingvarsson claims Jeter’s actions have cost them $30 million and he wants the shortstop to pony up $4.7 million in damages, the suit says
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