Derek Jeter didn't want to promote an underwear line because it was too "Urban"

[Uno]

DEREK JETER SUED 50 CENT TOO BLACK FOR MY UNDERWEAR LINE
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11/18/2015 12:45 PM PST BY TMZ STAFF
EXCLUSIVE

Derek Jeter allegedly backed out of a deal to promote a fancy male underwear line ... all because he felt 50 Cent would make the company too "urban" for his taste ... so says a lawsuit obtained by TMZ Sports.

50 Cent to be the brand ambassador instead -- which didn't jive with Jeter, according to the suit.

And why? The majority owner of Frigo, Mathias Ingvarsson, claims Jeter felt 50 would make the brand too "urban." Weird, considering Jeter is mixed race.

By the way, the company ended up bringing on Carmelo Anthony and Timbaland as brand reps.

As a result of Jeter's alleged reneging, the majority owner of Frigo claims the company lost close to $30 MILLION in value ... and he personally wants Jeter to fork over roughly $4.7 million to help make things right.

Ingvarsson wants to take the case to arbitration -- which would keep the messy details out of open court.

A rep for Jeter had no comment.



Read more: http://www.tmz.com/2015/11/18/derek...-underwear-line-lawsuit-claims/#ixzz3rtPFtzfU

 

[O.iatlhawksfan]

In other words too ghetto

 

[I.V.]

Everything 50 touches flops... I wouldn't want him either.



Another cagey veteran move by jeets tha gawd