It's less about the person to the magats and more about their willingness to "own the libs".
Trump is clearly an idiot. As a politician I never said "That was a nice speech" or "that was really smart" or anything that people are normally liked for. He was just rude and unapologetic.
And THAT is the quality that his followers keyed into.
Look at MTG. Same shyt. She came alive when she saw dumbass flexing all over the Oval. Now this Beta Ray Bill face having ass bish is the top Republican.
DeSantis problem is that Trump is still in the picture. The people that love Trump are the same people who would support him. Just not over Agent Orange.