timothy_strickland
BRUHZ
Despite the current mediocrity of the Bulls, Lakers and Knicks, three storied franchises located in the biggest cities of the United States, the NBA seemingly has not missed a beat. The league is popular more than ever.
With the other 3 big leagues in North America, it seems that superstars on Bron's level fit into their market/cities than the reverse.
the best pitcher, the best goal-scorer in hockey, or the best QB can play on a small-market, team with a small fanbase and the team will remain small-market regardless. Superstars dont change radically the perception and dont raise the importance of a team just by their presence in the MLB, NFL or NHL.
But in the NBA, the Cavs are big market, and have a international presence with millions of fans across America and the world, and are a international brand. Before Bron went back to Cleveland, no one cared about the Cavs as it was a small-market, with a small fanbase located in a town where they were behind the Indians and the Browns.
Same thing with Chicago. Before
. the Bulls were an afterthought in Chitown and irrevelant outside it. MJ made the Bulls an international brand with millions of followers, and are considered equal to Lakers and Knicks.
Penny Hardaway/Shaq made Orlando the center of the NBA for 3 seasons. With both of them gone they went back to irrevelancy.
With the other 3 big leagues in North America, it seems that superstars on Bron's level fit into their market/cities than the reverse.
the best pitcher, the best goal-scorer in hockey, or the best QB can play on a small-market, team with a small fanbase and the team will remain small-market regardless. Superstars dont change radically the perception and dont raise the importance of a team just by their presence in the MLB, NFL or NHL.
But in the NBA, the Cavs are big market, and have a international presence with millions of fans across America and the world, and are a international brand. Before Bron went back to Cleveland, no one cared about the Cavs as it was a small-market, with a small fanbase located in a town where they were behind the Indians and the Browns.
Same thing with Chicago. Before
. the Bulls were an afterthought in Chitown and irrevelant outside it. MJ made the Bulls an international brand with millions of followers, and are considered equal to Lakers and Knicks. Penny Hardaway/Shaq made Orlando the center of the NBA for 3 seasons. With both of them gone they went back to irrevelancy.




Superstar players increase the brand value of teams they play on and promote them onto the international stratosphere. 
