Meaning if you have a Discover card you can go out and buy an item that's on sale in a Black Friday ad right now and save your receipt then file a claim with them and get back the difference.
http://slickdeals.net/f/6347766-discover-price-protection
So I guess that front page TV that you'd normally have to sleep outside the store to get is fair game now.
http://slickdeals.net/f/6347766-discover-price-protection
1. Purchase the exact item advertised in BF deals (same model #) before BF (sale date).
2. Call Discover and ask for price protection claim. They'll send a form in snail mail. (yes, no online application).
3. Fill the form. You have to send a copy of your receipt, copy of the advertisement with lower price (at the same or different store) (You have to buy BEFORE the sale date, which is BF in this case). File the claim after the sale date. You can file up to 3 claims per claim form. $500 limit per item, $2500 per year.
4. Wait for the claim to be approved. Takes several weeks.
5. Enjoy your new item purchased at BF price without staying at lines.
So I guess that front page TV that you'd normally have to sleep outside the store to get is fair game now.

